🎛️ It's never too late to save your holiday campaigns

Plus, a boom year for sports sponsorships and women athletes [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 16, 2022 Dec 16, 2022 Good morning, Marketer, and it isn’t too late to save the holidays. Marketing is all about planning ahead. But even if holiday plans are locked in, there are still actions you can take to make the holidays brighter. Today, contributor Kath Pay [shares some helpful tips]() on how to use email to nudge browsing customers. Results will turn around quicker than a letter to the North Pole. Chris Wood,Editor [5 tips for an effective holiday browse-abandonment program]() An email automation targeting browsers who don't buy can be an effective tool to bring busy shoppers back for a second look. [Read More]() [Sports sponsorships for women athletes grew 20% in 2022]() Brands and nonprofits are driving growth in sports deals by using more digital channels. [Read More]() [How to sharpen your B2B marketing experience strategy]() Make sure you’re delivering experiences to buyers with the right level of targeting. [Read More]() [The essential elements of successful digital events]() Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience. Download this MarTech guide for the latest trends, vendor info, and digital event must-haves. [Learn more]() [10 questions to ask when auditing your email program]() It's time to rethink the email marketing audit. Here's your blueprint for the coming year. [Read More]() [Marketing collaboration and experimentation in action]() Optimizely customers discuss how they are using the DXP's products at Opticon 2022. [Read More]() [2023 digital marketing salary guide & hiring trends report]() Download this guide from Conductor for compensation benchmarks and hiring trends you need to know to develop a winning recruitment and retention strategy—or attain your career goals. [Read more]() [Using customer journey orchestration to engage existing customers during the pandemic]() The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [E-E-A-T and major updates to Google’s quality rater guidelines]() - [Google doubles up on E with updated search quality raters guidelines (E-E-A-T)]() - [The latest jobs in search marketing]() - [Top 5 search marketing trends and 3 must-haves for 2023]() - [Google Question Hub to close down]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()