🎛️ 5 Yelp facts for business owners and marketers

Plus, a B2B gifting platform adds freemium tier [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 02, 2022 Dec 02, 2022 Good morning, Marketer, and don’t knock it until you’ve tried it. Today, contributor Brian Patterson takes us through [some important features of Yelp](). While the review platform can be a source of anxiety for business owners and marketers, it’s still an advantage to “know thy enemy.” Not the customer — they’re not your enemy. Brian means logging in on Yelp yourself, so that you can get informed about how to succeed there. “Great customer service, a generous return policy, friendly staff, cleanliness and flexibility are some common characteristics of businesses that do well on Yelp.” This is a great example of how marketers can get to know their customers better. See through their eyes by exploring platforms where they gather, if you’re not on them already. Chris Wood,Editor [5 Yelp facts business owners should know (but most don’t)]() Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you. [Read More]() [Sendoso launches a freemium eGifting service]() The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market. [Read More]() [Salesforce winter 2023 release: The business executive’s guide]() Salesforce added key features, including support for subscription selling and sales enablement functionality. [Read More]() [Webinar: Do more with less]() Send fewer communications that are more relevant. Use a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. [Learn more]() [Channel99 will help marketers measure the performance of channels and vendors]() A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. [Read More]() [2 essential steps for a successful ABM go-to-market strategy]() Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Read more]() [How to tailor ABM to your specific needs]() Different products and markets need different ABM approaches. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Views per Session and Average Session Duration now available in GA4]() - [Google is updating its Display and Video 360 Account Level Suspensions policy]() - [In-house vs. agency SEO work: The pros and cons]() - [Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager]() - [Google Discover performance reports improve accuracy]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()