🎛️ Innovation vs. rebranding: How to choose the best change for your business

Plus, ad spend projected to grow 5.9% in 2023 [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 21, 2022 Nov 21, 2022 Good morning, Marketer, and not a good week for technology. Where is the next bad news coming from? Okay, probably Twitter, but other than that? While Elon Musk develops innovative ways of getting rid of staff (“Hey, work long hours in a toxic environment!”), Amazon promises more layoffs on top of the 10,000 already announced. I wonder if they’ll pause the TV commercials about what a great place it is to work? With Google and Meta also suffering economic hits, we’re nervous for the martech space of course. However, the chief economist at Goldman Sachs [points out]() that there are plenty of tech job openings out there and that tech troubles have historically not been indicators of a more general downturn in the economy. Let’s hope not. Kim Davis,Editorial Director [Innovation vs. rebranding: How to choose the best change for your business]() While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand. [Read More]() [Ad spend projected to grow 5.9% in 2023]() B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. [Read More]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read More]() [Delivering rich and personalized customer experiences within the media ecosystem]() To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. [Read more]() [How To Deliver Personalized Experiences in Real-Time]() Collect and unify all your data to create a single source of truth for each customer. CDPs give you the tools to collect data from everywhere and use it anywhere to drive better customer experiences. [Learn how]() [Building a brand strategy: Essentials for long-term success]() Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand. [Read More]() [What is customer experience and why does it matter?]() Learn what customer experience is, why it's important, and how you can improve it for your customers. [Read More]() [How to craft the perfect PR pitch]() This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. [Learn more]() [How to extract value from zero-party data]() Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Don’t fall for fake ownership requests for your Google Business Profile]() - [YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators]() - [5 best practices for tracking offline conversions in Google Ads]() - [Google’s formula for navigating economic uncertainty involves “doubling down”]() - [Marketing in a recession: How to avoid 5 common mistakes]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()