🎛️ Using martech to ride the crest of change

Plus, gamers prefer native ads [View in browser]( | [Share]() [Martech: Martech is Marketing]() Nov 02, 2022 Nov 02, 2022 Good morning, Marketer, change can be a positive if you have a martech plan in place. Back in 2020, entire industries were scrambling to transform, especially in B2B marketing and sales. This means a lot of organizations are better prepared now to deal with the ever-looming economic downturn. Today, contributor Gene De Libero [takes us back to basics](), describing how marketers can shore up their martech stack against future challenges. And for more uplifting news, check out how Soundrise is helping socially conscious sponsors and creators thrive [in the midst of the current podcast boom](). Chris Wood,Editor [How to avoid the martech black hole and ride the crest of change]() Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. [Read More]() [Survey finds gamers prefer native ads]() A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. [Read More]() [Soundrise connects advertisers to podcast creators with shared values]() Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. [Read More]() [The static homepage is dead]() While most people associate first impressions with meeting someone in person, the same is true when someone lands on your website for the first time. [Learn more]() [Who likes ads? TikTok users, that's who.]() TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. This report explores how users interact with TikTok and what this means for brands who want to reach them. [Learn more]() [Closing your team’s technical gap without hiring]() Instead of hiring someone to support marketing automation, find a software solution anyone can use. [Read More]() [How CDPs transform donor experience for a nonprofit organization]() Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. [Read More]() [The Complete Guide to First Party Data]() In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. [Learn more]() [What every marketer needs to know about programmatic advertising]() Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Webinar: Deliver consistent customer experiences and deeper engagement]() - [Google adds Google Lens button to home page search box]() - [Google Search adds new coupons, side-by-side deals and price insights]() - [Google is getting rid of similar audiences segments]() - [How seasonality affects the SERPs and what it means for SEO]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()