🎛️ Is B2B pivoting from lead gen to creating demand?

Plus a bumpy ride ahead for Twitter [View in browser]( | [Share]() [Martech: Martech is Marketing]() Oct 31, 2022 Oct 31, 2022 Good morning, Marketer, and will you abandon Twitter? Marketing channels come and marketing channels go. Social media will doubtless be with us for the foreseeable future, but that doesn’t mean the mix of social channels will remain static. TikTok came roaring over the horizon, for example. And what about Twitter? Twitter may not be as important a channel for marketers as Facebook, Instagram — or indeed TikTok; but those brands that do value their Twitter presence must be observing current events nervously. It’s not just that Elon Musk [finally acquired]() a business that he recently didn’t seem to want. The deal closed at the end of a week in which he cleared out the C-suite, threatened (and then denied) the layoff of 75% of the staff, earned himself a warning [from the EU]() and continued to deliver the promise or threat (depending where you stand) of free speech. Many Twitter power users are openly discussing leaving the platform; but where will they go? Marketers, however, do have a choice of channels. Will brands vote with their feet if Twitter dissolves into chaos. Right now it feels like Musk will indeed bring the chaos — just because he can. Kim DavisEditorial Director [From capturing leads to generating demand: Breaking down B2B marketing’s pivot]() It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement. [Read More]() [Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data]() The data collaboration serves advertisers using HMG’s Converged audience and data management platform. [Read More]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read More]() [4 digital marketing pain points SMBs face today]() To succeed as a small or medium-sized business (SMB), employees must work smarter. [Learn more]() [Webinar: How AI Unlocks Value from your Single Source of Data Truth]() Join Snowflake’s Lourenco Mello and Julian Forero and learn how to breakdown data silos and create a Customer 360 view. [RSVP Today!]() [Will Elon Musk make drastic changes at Twitter?]() Some say he is unlikely to do anything to jeopardize the value of his new acquisition. [Read More]() [Why we care about social media marketing: A guide for brands]() Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. [Read More]() [12-Minute Holiday Email Marketing Checklist]() This is the resource you always wished you had during the busiest marketing time of the year. Read it to boost your email engagement and deliverability. [Read more]() [TikTok is setting the ground rules for social media]() Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [13 essential SEO skills you need to succeed]() - [How to make the most of Performance Max this holiday shopping season]() - [Google Ads podcast placement now available]() - [Licensed healthcare providers eligible to apply for new YouTube product features]() - [Reddit is building an Ads API, first 4 partners announced]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()