Genie is a step beyond the Salesforce CDP [View in browser]( | [Share]() [Martech: Martech is Marketing]() Oct 27, 2022
Oct 27, 2022 Good morning, Marketer, may your coffee always be fresh. Digital asset management systems are supposed to make content creation faster and easier. Today we have an article that lays out [three easy steps to get your DAM to do what it’s supposed to](). Be a DAM shame if you missed it. Also, Kim Davis [let’s Salesforce’s Genie out of the bottle](), with insights into how it represents a switch in how Salesforce handles customer data. Constantine von Hoffman,Managing Editor [Genie is a step beyond the Salesforce CDP]() Genie represents a rethinking of Salesforce's approach to customer data. [Read More]() [3 steps to superpower your DAM system]() DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality. [Read More]() [4 reasons why it’s hard to prove impact in marketing ops]() Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts. [Read More]() [Delivering rich and personalized customer experiences within the media ecosystem]() To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. [Learn more]() [How AI Unlocks Value from your Single Source of Data Truth]() Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy. [RSVP Today!]() [5 paths to post-cookie personalized advertising]() CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles. [Read More]() [6 things martech vendors don’t want you to know]() Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more]() [7 leadership behaviors for marketing agility]() Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. [Read More]() [Explore the fall season of MarTech]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Google API v12 released]()
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