🎛️ 8 easy ways to improve your marketing capabilities

Plus, organizing data with a new CDP [View in browser]( | [Share]() [Martech: Martech is Marketing]() Oct 12, 2022 Oct 12, 2022 Good morning, Marketer, and the customer always comes first, right? But what about the talented marketers on your team? If they aren’t set up to succeed and to serve the customers, then the organization fails. Our contributor [Tim Parkin’s latest article]() states this plainly: “Your people are the most valuable asset in any marketing team.” Human marketing capabilities allow marketing technology capabilities to work their magic. Chris Wood,Editor [8 easy ways to improve your marketing capabilities]() Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how. [Read More]() [How to ID and organize data with a new CDP]() To get the most out of your CDP, make sure the customer journey and your company’s internal infrastructure are aligned. [Read More]() [What is a digital experience platform or DXP and is it the future of content management?]() DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. Learn more about digital experience platforms. [Read More]() [A guide to Google Analytics 4 for marketing agencies]() Everything you need to know to prep your clients for the change. [Read more]() [Webinar: Has "Content" Become a Dirty Word?]() Learn how to deal with digital pollution so your organizations can rethink how you plan, create, manage, and deliver remarkable customer experiences that scale. [There’s still time to register!]() [Why we care about traditional content management systems, the original no-code tool]() Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms. [Read More]() [How Cherry Bombe uses email to make customers smile]() Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention. [Read More]() [The Complete Guide to First Party Data]() In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. [Learn more]() [What will have the biggest impact on consumer holiday shopping?]() Brand loyalty is out, retail loyalty is in -- if there's a deal. [Read More]() [Explore the fall season of MarTech... now available!]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [3 new Google travel and tour booking features]() - [GA4. Schema. E-A-T. See the tactic-packed SMX agenda!]() - [9 big risks of cheap SEO]() - [How to complete a website shutdown with a split migration]() - [Google to offer publisher first-party cookie support]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()