🎛️ We're here to help with Google Analytics 4

How to humanize the digital experience with first-party data [View in browser]( | [Share]() [Martech: Martech is Marketing]() Sep 15, 2022 Sep 15, 2022 Good morning, Marketer, may your leaves turn the brightest colors! Google Analytics 4 is here and Google’s other website analytics tools are going away. Moving from those familiar tools to GA4 has people understandably nervous. Help is on the way. Today we have [the first article in our series]() about getting started with it. Our GA4 expert Colleen Harris says, “Even those of us who are thought leaders, industry experts on GA4, we’re all figuring this out, too. It is a plane being put together at 30,000 feet. So, don’t feel like you’re alone in this lack of understanding or frustration.” Constantine von Hoffman,Managing Editor [Getting started with Google Analytics 4: Redefine success]() GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. [Read More]() [How to humanize the digital experience with first-party data]() Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how. [Read More]() [ActionIQ adds capability to query data from external sources like data lakes]() HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. [Read More]() [Webinar: Build or Buy--A Customer Data Management Checklist]() What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. [Learn more]() [Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors]() A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. [Read More]() [Google favors helpful content over search engine-first in new update]() A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers. [Read More]() [2022 trends in email marketing]() With email being so essential and critical, it’s important for email marketers and email designers to stay up to date. Identify–and evolve with–what’s trending in the world of email design and marketing. [Learn more]() [How marketers are preparing for the future of in-game ads]() Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. [Read More]() [Unlock exclusive advice from Coca-Cola, Petco, and more leading brands for free]() Join us online at MarTech, September 28-29, for FREE to discover dozens of cutting-edge solutions — and hear how world-class brands are using them to power organizational success. [Grab your free pass now]() From Search Engine Land - [Walmart is expanding their self-service Marketplace platform]() - [Instagram is testing a “Gifts” monetization feature for creators]() - [Google is now allowing products in all countries to use a single Merchant Center feed]() - [New Apple ad spots are coming by the end of the year]() - [Google launches new HTTPS report in Google Search Console]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()