🎛️ How optimizing for disabled people improves customer experience

Top 3 marketing use cases for the B2B metaverse [View in browser]( | [Share]() [Martech: Martech is Marketing]() Sep 08, 2022 Sep 08, 2022 Good morning, Marketer, get up and dance now! It will do you good. Making the world better for others makes it better for us. Don’t worry, this isn’t the start of a sermon. It’s a cold, hard marketing fact. [As our story today shows](), optimizing digital offerings for people with physical and cognitive disabilities makes them easier for everyone to use. This includes things like easily navigable sites with high contrast text and clear, consistent labeling. Also, if you don’t do it you’re risking a federal lawsuit – but lets focus on the positive. Finally, today is the first full day of HubSpot’s Inbound conference and we’ll be reporting on it. Constantine von Hoffman,Managing Editor [Optimizing the online experience for disabilities improves it for all customers]() 43% of people with disabilities abandoned an online purchase because of accessibility issues. [Read More]() [Top 3 marketing use cases for the B2B metaverse]() Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey. [Read More]() [How to optimize the marketing KPIs moving the needle in e-commerce]() Access this e-book and learn how performance marketers drive results with these proven strategies. [Read more]() [Building a brand strategy: Essentials for long-term success]() Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand. [Read More]() [The CMO’s Formula To 3x Your Digital Marketing Campaign Results]() Discover the 5 best practices for CMOs and other marketing leaders to adapt to the changing digital landscape. [Learn more]() [B2B customer journeys that begin at review sites are significantly shorter]() When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. [Read More]() [74% of B2B marketers expect budgets to increase next year]() Nearly two-thirds say the increases will be modest. No one expects budgets to be cut. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn more]() [Why being purpose-driven goes hand-in-hand with being profit-driven and resilient]() Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven. [Read More]() [Unlock exclusive advice from Coca-Cola, Petco, and more leading brands for free]() Join us online at MarTech, September 28-29, for FREE to discover dozens of cutting-edge solutions — and hear how world-class brands are using them to power organizational success. [See the agenda]() From Search Engine Land - [Google is rolling out new campaign and ad group Setup columns]() - [Google has updated its Traffic Quality site with new text and policy visuals]() - [Registration is open for SMX Next… grab your free pass now!]() - [Optimizing content for search: A 4-step guide]() - [How to create, analyze and optimize Dynamic Search Ads]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()