🎛️ 10 questions to ask when auditing your email program

Plus, how CDPs transform donor experiences for nonprofits [View in browser]( | [Share]() [Martech: Martech is Marketing]() Aug 17, 2022 Aug 17, 2022 Good morning, Marketer, and have you noticed a shift in tone? Today, MarTech contributor Ryan Phelan [offers a brand new 10-point audit]() for email programs. One thing to consider is the tone of your communications, and for a good reason. It seems like ages ago now, but Ryan reminds us about how during the height of the pandemic lockdowns, brands shifted their tone from “buy now” to being more helpful and understanding. I’m not sure that the lives of consumers have become less stressful, now that the lockdowns are in the rearview. If anything, there’s a greater need than ever to be empathetic as well as relevant. Chris Wood,Editor [10 questions to ask when auditing your email program]() It's time to rethink the email marketing audit. Here's your blueprint for the coming year. [Read More]() [How CDPs transform donor experience for a nonprofit organization]() Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. [Read More]() [Webinar Tomorrow: Learn the key to email marketing success]() Join Salesforce and Hertz for this live webinar and learn how to maximize marketing spend and optimize best practices with the right email service provider. [RSVP Today]() [How marketers are preparing for the future of in-game ads]() Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. [Read More]() [Will in-person events continue to be impacted as COVID constantly reinvents itself?]() With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey. [Read More]() [5 Steps: How to succeed with digital work management during the hybrid work era.]() This guide is a great first step to understanding more about digital transformation and how to keep pace with the speed of work. [RSVP Today]() [What is email marketing and how are platforms helping brands succeed?]() All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ. [Read More]() [Getting the right people to support your CDP implementation]() ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. [Read More]() [Cutting-edge martech is just a click away...]() Grab your free MarTech pass now and join us online, September 28-29, to discover dozens of tools, technology, and solutions that can help you exceed customer expectations. Available live and on-demand! [See what’s in store]() From Search Engine Land - [Senator claims Google isn’t doing enough to block ad scams]() - [Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information]() - [How to plan and budget for enterprise SEO]() - [Apple is expanding ads on iPhone and iPad]() - [Google reenables the validate fix feature in Search Console and adds new classifications]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()