🎛️ Are you ready for an ABM solution?

Open the gate and let your content roam free [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jul 19, 2022 Jul 19, 2022 Good morning, Marketer, may your machines always be learning! Can’t really say that ABM platforms are the shiny new thing when they’ve been around for so long. However, they are definite attention-getters if you don’t have one. It’s easy to see why: better alignment with sales, better marketing ROI, shorter sales cycles, better returns and more. Why wouldn’t you want one? Well, price is a big reason. They are understandably expensive things. So as much as you might want what it can do, you really have to be certain it’s right for your company. How? Fortunately our own [Pamela Parker is here with a guide to figuring that out](). Constantine von Hoffman,Managing Editor [How to decide if you’re ready for an ABM solution]() Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is. [Read More]() [Open the gate and let your content roam free]() Only 3% of visitors will fill out a form to get content. [Read More]() [The Ultimate Guide To Calculating Marketing Campaign ROI]() Unifying customer data is the starting point for building powerful attribution models. [Learn more]() [What are diversity, equity and inclusion, and why do marketers need them?]() Diversity drives success, but only if it's in both your content and your organization. [Read More]() [4 ways to build a successful ABM strategy]() Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. [Read More]() [Why UX is critical to digital marketing]() UX design strategist Jarred Spool explains that experience can't be divorced from product and service. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Read more]() [Unveiling our first MarTech Intelligence Report on email marketing platforms]() Download the buyer’s guide today! [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free download]() From Search Engine Land - [Ahrefs mentions vanishing from Semrush-owned Backlinko]() - [1-star review attacks plague restaurants on Google]() - [Instagram announces payments in chat]() - [Google allows Election Ads on YouTube and updates its Political Content Policy]() - [How to use 12 micro intents for SEO and content journey mapping]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()