🎛️ Building a Marketing Backlog with the Agile Marketing Navigator

Plus,how the economy is affecting shopper behavior [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jul 01, 2022 Jul 01, 2022 Good morning, Marketer, and what turns a good idea into a great one? Below, agile expert and MarTech contributor Stacy Ackerman dives into how to handle the frequently overwhelming Marketing Backlog. “There are always way more good ideas than time,” she says. So true! Often a good idea becomes a great one when it bumps into other good ideas. That’s the heart of collaboration. But to achieve this marketing magic, all the good ideas and tasks have to be made transparent and prioritized in a single shared place. Then all the stakeholders and team members can tackle the Backlog and discover the gold at the end of the agile marketing rainbow. Chris Wood,Editor [Getting started with the Agile Marketing Navigator: Building a Marketing Backlog]() Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work. [Read More]() [Worsening economy has more shoppers getting online info before making in-store purchases]() 76% search online for reviews and better prices before buying in store. [Read More]() [3 ways to dominate with Google Auction Insights and search intelligence]() Use data to make better ad campaign decisions and dig into search intelligence to understand why certain ads are successful. [Read more]() [Native video tops social media in brand awareness study]() Participants gave native video ads a 59% favorable rating, compared to 50% for social. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Read More]() [A new way to navigate agile marketing]() Not all companies can afford a coach, but even small companies can benefit from agile marketing. [Read More]() [Why we care about social media marketing: A guide for brands]() Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. [Read More]() [Moving from basic to advanced marketing analytics]() Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities. [Read More]() [Are you still using spreadsheets to manage your work? Take our poll]() Do manual processes such as inputting data to spreadsheets still play a big role in your working life? [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() From Search Engine Land - [Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products]() - [How to migrate to Google Analytics 4: A step-by-step guide]() - [Google documents how to inject canonical tags using JavaScript]() - [11 Google Sheets formulas SEOs should know]() - [Forecasting web traffic using Google Analytics and Facebook Prophet]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()