🎛️ Marketers demand better features from martech solutions

Plus,HubSpot customers are paying more [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 29, 2022 Jun 29, 2022 Good morning, Marketer, and what are your customers demanding? It pays to know, and that’s why [AI marketing tools]() are so critical in today’s competitive arena. They help marketers zero in on what matters. There’s also a benefit to reading broader industry research about what customers are seeking. In the B2B space, we’ve hit on a great example of a payoff. First, our latest [MarTech Replacement Survey]() found that there’s high demand for more features. Then, it became clear that, likely in attempting to meet this need, HubSpot has upped their subscription fees. Read more about this below, and about other ways of boosting your marketing team’s technical capabilities. Chris Wood,Editor [Marketers want better features from their martech solutions]() Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack. [Read More]() [HubSpot customers paying 12% more than in 2021]() Costs for HubSpot customers rose in Q1 YoY, perhaps because they were adding features or upgrading their instance. [Read More]() [Create campaign impact by reaching the Workday Consumer]() Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. [Read more]() [Closing your team’s technical gap without hiring]() Instead of hiring someone to support marketing automation, find a software solution anyone can use. [Read More]() [What are the key elements of successful ABM strategies?]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Read More]() [How to turn the great buyer resignation into B2B career opportunities]() The B2B buying process has gone primarily digital - most B2B sellers and teams have not. [Read More]() [How app marketplaces are putting marketers in the driver’s seat]() Salesforce launches a new AppExchange experience, and HubSpot has more than doubled its integrations since the pandemic began. [Read More]() [Create next-level customer experiences with a DXP]() If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help. [Read More]() [What is account-based marketing or ABM and why are B2B marketers so bullish on it?]() Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() From Search Engine Land - [Facebook testing new sidebar, channels for groups]() - [Yoast SEO Premium now offers IndexNow]() - [Leveraging automated bidding strategies for maximum PPC performance]() - [2 weeks until the Early Bird Deadline – Enter now!]() - [How to build a framework for PPC measurement in 2023]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()