🎛️ How to tell if you've got a case of stack bloat

The right models for using AI and machine learning. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 28, 2022 Jun 28, 2022 Good morning, Marketer, hope you’re keeping it cool. I think we can all agree competition is a good thing. It lowers costs, increases efficiency and provides more choices for the customer. Sometimes that last part can get overdone. For example, there are [nearly 10,000 different martech solutions]() currently available. As a result there is always something new and different to consider adding to your stack. And, after all, a bigger stack must be better, right? However, as Anita Brearton points out in her article, neither bigger nor smaller is better. What matters is effectiveness. She lays out guidelines for how to assess that and how to tell if you’ve got a case of stack bloat. I think you’ll find it very useful. Constantine von Hoffman,Managing Editor [My stack is bigger than your stack, so what?]() Martech stacks must be judged by effectiveness, not size. [Read More]() [Google, NBCUniversal duking it out to be Netflix adtech provider]() Both companies offer a lot of expertise, but ads could further alienate viewers. [Read More]() [A hands-on solution for powerful digital experiences]() You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs. [Read more]() [AI and machine learning in marketing: Are you deploying the right models?]() Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction. [Read More]() [Webinar: Use Data to Create Next-Level Customer Experiences at Scale]() Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? [Read More]() [When it comes to marketing technology, ends come before means]() Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart. [Read More]() [Who thinks you’re customer-driven, you or your customers?]() Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder. [Read More]() [What are the key elements of successful ABM strategies?]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. [Read More]() [Digital marketing’s contribution to company performance rated as down significantly]() The 11% drop can be attributed to higher expectations and more advanced attribution analyses. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() From Search Engine Land - [Google Marketing Live 2022: Reactions from the experts]() - [30+ agencies form new group to support reproductive rights]() - [What to do if you’re negatively impacted by a major algorithm update]() - [21 ways to keep your marketing team productive]() - [How Google creates knowledge panels]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()