🎛️ PepsiCo's breakthrough strategies for in-game marketing

Plus an iconic travel brand’s quest to unify customer profiles [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 24, 2022 Jun 24, 2022 Good morning, Marketer, and where do your customers live their lives? In the old days, brands used TV to get into homes, so to speak. And consumers didn’t find it intrusive because ads were always an accepted part of that experience. Digital channels are trickier. There’s more data created through digital interactions, and more of a chance that consumers feel spied on. That’s one major reason why gaming is such a useful portal for brands. It is a place of deep engagement, where users live, immersed, for hours at a time. And brands like those in the PepsiCo portfolio have been cracking the code to gamer engagement for many years, making this a close natural fit for brands and consumers. More from the PepsiCo playbook below. Chris Wood,Editor [PepsiCo’s strategies for marketing via online games and esports]() PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans. [Read More]() [How unifying customer profiles is paying off for this iconic travel brand]() Redpoint Global’s Golden Record is helping Xanterra deliver on its promise of personalized customer experiences. [Read More]() [Create campaign impact by reaching the Workday Consumer]() Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. [Read more.]() [Rethinking the marketing planning process for an agile world]() How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. [Read More]() [A CDP is not a CRM, DMP or marketing automation platform]() Download this MarTech guide to customer data platforms to find out exactly what a CDP is and whether or not you need one. [Read More]() [What is customer experience and why does it matter?]() Learn what customer experience is, why it's important, and how you can improve it for your customers. [Read More]() [Why we care about AI in marketing]() Learn what AI marketing is and why it's important. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Read More]() [MarTech Salary and Career Survey shows big rewards for knowing marketing and machines]() Marketing and marketing operations are hot career options. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() From Search Engine Land - [TikTok commits to updating ad policies to better align with EU rules]() - [Twitter launching Branded Likes]() - [Googlebot will crawl and index the first 15MB of content per page]() - [Twitter launches Campaign Planner]() - [NBCUniversal and Google competing to hep Netflix deliver ad-based option]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()