🎛️ How to get started with digital asset management

Plus, curbing adtech bias [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 22, 2022 Jun 22, 2022 Good morning, Marketer, and welcome to the age of machines for good. We know from ad fraud and spam-clogged inboxes that digital automation results in a constant arms race between the senders of informed, relevant messaging and unhelpful or malicious scams. Sometimes bad results are unintended. But if you’re a digital marketer, it frankly doesn’t matter what you intended if your methods of scaling are biased or inaccurate. The customer will suffer regardless. The good news is that for every shortcoming in automation, there is a potential tech solution on the horizon. Read below about IBM’s program to root out bias in adtech. The hope is that the good AI catches up to your faulty algorithm and replaces it before real damage occurs in the relationship with your customers. Chris Wood,Editor [We’re implementing DAM! Where do I start?]() These few first steps will start your journey off on the right track and set you up for future success. [Read More]() [Major brands commit to mitigating adtech bias]() At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. [Read More]() [Drive performance and better digital customer experiences]() Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. [Read more]() [Why clean data is key to organizational success]() Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. [Read More]() [Webinar Tomorrow: Why status quo email automation isn’t enough for today’s customers]() Traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. Take the next step. [Read More]() [Yahoo and DIRECTV open up addressable TV and streaming inventory]() The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. [Read More]() [Why we care about connected TV and OTT advertising]() Discover when and where to use connected TV and OTT advertising in your marketing strategy. [Read More]() [Email marketing is continually developing. Are you keeping up?]() External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date. [Learn More]() [Bringing your ABM strategy to the world of CTV]() CTV offers plenty of new ways to drive leads. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() Shorts People. Customer engagement platform Braze appointed Astha Malik as their new CMO, effective June 27. Malik has over 20 years of experience in building brands and driving growth in the tech space, for Zendesk, Citrix, Sumo Logic and PagerDuty. Most recently she served as COO for enterprise digital commerce company VTEX. Malik steps in following the retirement of outgoing CMO Sara Spivey, who was also previously the marketing chief at Bazaarvoice. From Search Engine Land - [Meta introducing new monetization tools for creators on Facebook and Instagram]() - [Google cuts back on SEO office hours format, frequency]() - [Google increases Local Search Ads review requirements]() - [Google aware of Performance Max Product Listing tab date comparison bug]() - [Google updated guidelines for product variants pages and rich results]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()