🎛️ Are you ready for a really rocky economy?

How to decide if you need an SEO platform. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 17, 2022 Jun 17, 2022 Good morning, Marketer. Fasten your seatbelts, it’s going to be a bumpy ride. Here’s a fascinating, if depressing, topic: The impact of inflation on martech. One possibility is martech and the people who understand it become more important. In a down economy you want to spend as little as possible to maintain or increase sales. In other words, doing more with less. Automating and focusing marketing is the essence of that. Will companies rein in spending on new solutions or will they see marketing as key to revenue and look for new ways to increase its effectiveness? It’s been 50 years since inflation was a problem for the U.S. economy. Then Fed Chair Paul Volcker raised interest rates to 20% to fight it. That caused a recession and is the reason inflation hasn’t been a problem for half a century. A lot has changed since (to put it mildly). The solution to inflation is the same, though. Interest rates are going to go up and money is going to get tighter. How is marketing going to respond? Constantine von Hoffman,Managing Editor [Adobe: Online prices were up only 2% in May]() The Digital Price Index doesn't include airline tickets whose cost was up 30% last month. [Read More]() [MarTech Salary and Career: Amanda Donnelly on learning and experience]() "I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness." [Read More]() [5 best practices for bringing together all your marketing data]() Drive personalization and increase customer lifetime value by overcoming the fragmented-data problem. [Read More]() [Attentive launches Concierge SMS product]() The conversational platform generates dialogue-driven SMS to guide the customer journey. [Read More]() [Does your marketing team need an SEO platform?]() Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. [Read More]() [MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data]() "It's essential to have an understanding of what data you want and why." [Read More]() [The latest generation of email technology]() Download MarTech’s “Email Marketing Platforms: A Marketer’s Guide” to stay up to date and learn about new and better features in the latest generation of email technology. [Learn More]() [The formula for calculating martech ROI]() There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() Shorts Quote of the Day “There is so much available on the market, I find it overwhelming. That’s why I signed up for Martech, to understand what is going on.” – [Federico Bianco, strategist-team lead at InfoTrust](). From Search Engine Land - [Google testing new featured snippet layouts]() - [4 things to learn about paid search from The North Face]() - [Microsoft to implement advertiser identity verification]() - [Using digital PR to earn links and rank for your target keywords]() - [Google Search Console compare feature in performance reports]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()