🎛️ Calculating martech ROI

Plus, Samsung launches metaverse presence on Discord [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 08, 2022 Jun 08, 2022 Good morning, Marketer, and why be haunted by labels? I’m thinking specifically about direct mail and the metaverse, the two cringy ghosts of marketing past and future. Who uses direct mail? Savvy delivery apps, the future of e-commerce. A marketing presence on one channel should take consumers to another channel. That’s why the metaverse isn’t a single place, but many places across virtual, hybrid and augmented experiences. Marketers have to keep moving in order to keep up with customers who are in many places at once. If you’re a brand, you shouldn’t ghost the consumer. Chris Wood,Editor [The formula for calculating martech ROI]() There's a straightforward, if complex, formula for measuring martech ROI, but we also need to evaluate the products themselves and the overall stack. [Read More]() [Samsung expands metaverse presence with Discord]() Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops. [Read More]() [Webinar Tomorrow: Benchmark Your Social Media Performance For a Competitive Edge]() Learn how to get a clear idea of how you stack up against your competition and discuss platform-level trends that could be affecting your performance. [RSVP today!]() [TransUnion enters identity partnership with Epsilon]() The collaboration makes Epsilon info available in TruAudience Data Marketplace. [Read More]() [Wix relaunches hotels solution]() With travel showing signs of recovering, the hotel industry will be looking to raise its CX game. [Read More]() [US businesses’ CX scores down from last year’s all-time high]() The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021. [Read More]() [The latest generation of email technology]() Download MarTech’s “Email Marketing Platforms: A Marketer’s Guide” to stay up to date and learn about new and better features in the latest generation of email technology. [Read More]() [Interested in speaking at MarTech? Now’s the time to submit a session pitch for the September event]() If you focus on how technology and the processes that support it serve and delight customers, submit a pitch to present at MarTech. [Read More]() [Join the Third Door Media team]() Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. [Learn more]() Shorts Name change. The Direct Marketing Club of New York has announced a new name. After four decades in existence, the professional organization will now be known as “Marketing Club of New York.” Current club President, Alicia Wiedemann, said the organization wanted to move away from associations with direct marketing and direct mail, although the data-driven strategy forged by this techniques is more prevalent than ever in the digital age. A winning submission by a team of Pace University marketing students was selected as the new logo, which can be seen [here](). From Search Engine Land - [What is your least favorite part of PPC? [POLL]]() - [WebPageTest’s new Opportunities and Experiments: test practically anything]() - [Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes]() - [How your PPC conversions will be impacted without privacy-first measurement]() - [Free webinar: Get a jumpstart with Google Analytics 4]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()