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90% of marketers say their CDP doesn’t meet current needs. [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 19, 2022 May 19, 2022 Good morning, Marketer, you may already be a winner. We’ve just launched our Marketing Challenges survey. Why? Because we want to know what you’re struggling with and how you’re trying to solve it. Got two minutes? [Take the survey](). We’ll compile the answers so you can see how you compare with your fellow marketers. Be one of the first 100 people to fully complete the survey and you’ll have the chance to win $250 to donate to a charity of your choice or a $250 Amazon gift card. Thanks in advance! Constantine von Hoffman,Managing Editor [90% of marketers say their CDP doesn’t meet current business needs]() Systems are failing to deliver on core functions like segmentation, profile assembly and personalization. [Read More]() [10 rules for successful metaverse marketing]() What you need to know before marketing in the metaverse. [Read More]() [GA4 isn’t all it’s cracked up to be. What would it look like to switch?]() Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching. [Read more]() [6 strategies for using a DAM to manage modular content]() Reusable blocks stored in a centralized DAM can scale and optimize your content creation. [Read More]() [Webinar Today: Is Your Marketing Stack Ready for Omnichannel CX?]() Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. Join our experts to learn how you can accelerate your approach to mastering omnichannel customer journeys. [There’s still time to register!]() [Why we care about video advertising]() The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide. [Read More]() [Marketing analytics: What it is and why marketers should care]() We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. [Read More]() [Become a master of MarTech]() Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week! [Choose your Master Class]() Shorts Statistics of note. Recession, what recession? Part 1: [US ad spending increased by 4.3% in April compared to the.previous year](). Recession, what recession? Part 2: [US retail sales increased by 0.9% in April compared to the previous month.]() Who’s really watching: [Global CTV fraud increased by 70% last year](). What privacy regulations accomplish: [The average American has their personal information shared in an online ad bidding war 747 times a day vs 376 times a day for an average EU resident.]() Kids these days: [Less than 15% of US Facebook users will be under 25 next year](). [More than 30% of TikTok users are under 20](). From Search Engine Land - [Webinar: Transform your content operations with DAM]() - [Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch]() - [We’ve crawled the web for 32 years: What’s changed?]() - [What to look for in a technical SEO audit]() - [What are your secrets to overcoming marketing challenges? Take our survey]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()