🎛️ Do it once (and only once) with workflow automation

Plus, why we care about mobile marketing [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 16, 2022 May 16, 2022 Good morning, Marketer, and the Musk tease continues. Elon Musk, who had already sought and then declined a seat on Twitter’s board, continued his mystery dance late last week by putting his takeover bid “on hold.” The ostensible reason, he wanted more information about spam and fake accounts. In a May 2 filing with the SEC, Twitter had said it estimated that spam and fake accounts make up less than 5% of its users. Not good enough for the billionaire, apparently. Twitter’s stock price stumbled at the news. Some have pointed out that walking away from the deal could expose Musk to a breach of contract lawsuit. But it might be fair to say that Musk is not well known for taking courts and regulators seriously. The reason this all matters is that Twitter has never fully decided whether to be a circus show or an enormously powerful communications platform. The latter — almost a public utility — looks like a great channel for brand marketing and messaging. But right now, the circus is in town. P.S. We have some top flight [MarTech Master Classes]() coming up in June and early bird prices expire on Saturday May 21 at midnight. Kim DavisEditorial Director [Do it once (and only once) with workflow automation]() Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. [Read More]() [Why we care about mobile marketing: A guide for marketers]() The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones. [Read More]() [The anatomy of personalized search]() Being able to identify and implement the right AI-backed functionalities that power intentional search experiences will help your customers win, your brand’s site win and make you look like a product discovery hero. [Read more]() [Martech is mainly about relationships]() If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental. [Read More]() [Webinar: Mastering omnichannel customer journeys]() Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving superior omnichannel CX. Join our experts to learn how you can accelerate your approach to mastering omnichannel customer journeys. [RSVP today!]() [Social media platforms see sales boost as pandemic shopping habits take root]() Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. [Read More]() [How did you change up your stack? Take the 2022 MarTech Replacement Survey]() Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts What we’re reading. Jennifer Stanley, partner at McKinsey, says the future of B2B sales is hybrid. Today’s B2B customers want “more channels, more convenience, and a more personalized experience. They want the right mix of in-person interactions, remote contact via phone or video, and e-commerce self-service across the purchasing journey.” We think the same message applies to B2B marketing. [Read more here](). From Search Engine Land - [Microsoft Bing drops anonymous sitemap submission due to spam issues]() - [Google Search Console adds translated results search appearance filter]() - [Entities and E-A-T: The role of entities in authority and trust]() - [Link building: the least favorite part of SEO]() - [Google Search Console to release new video page indexing report]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()