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This week's MarTech Newsletter is brought to you by: Adstra Identity Cannot be Achieved Through Proxies. Learn how an Enterprise Identity Platform Is the Answer Today and Tomorrow Most brands today have marketing operations not originally built for dealing directly with individuals. It’s not for lack of trying; the tools have not been there. This needs to change under the new privacy rules. These days, not owning the customer relationship is a concrete liability. Identity is the key that unlocks the opportunity and unites divergent tech stacks. An honest relationship with consumers is based on identity, and identity cannot be achieved through proxies. The best direct marketers have always owned their own CRM and controlled identity. It allowed them to control the interaction with customers. Today, there are many black boxes offering to do this work, and while tempting, they ultimately weaken the customer connection. The Enterprise Identity Platform At Adstra, we created a platform in Conexa™ that made it easier for brands to own relationships directly. Ease without the “easy button.” What does that mean? - The ability to operate behind a brand's firewall, in the brand’s own environment. - Control and transparency at every step. Write the rules. Control the definition of the customer and thereby control the relationship with that customer. - It means a sensible cost model that allows the brand to grow and strengthen the relationship without incurring prohibitive incremental cost. These principles have guided Adstra’s vision, and come together in this revolutionary new platform. Designed for maximum portability, interoperability, and control, Conexa™ features groundbreaking technology to help connect any type of identifier with any type of offline or online media efficiently, economically, and securely. Conexa™ is the first EIP to deliver brands the ability to accurately resolve and control consumer identity transparently behind a brand’s firewall. [LEARN ABOUT CONEXA]() [View in a browser]( [Martech: Martech is Marketing] [() Learn about additional advertising/sponsorship opportunities [here](. This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2022 Third Door Media. All rights reserved.