🎛️ How to implement a DAM

CTV moves ahead of mobile for ad impressions [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 12, 2022 May 12, 2022 Good morning, Marketer, don’t forget to take a break today! I love getting expert advice. Today, we’ve got a great example of that – Rachel Edwards of W.L. Gore and Associates walks us through implementing a digital asset management system (see links below). It’s a 12-step process that can be applied to a lot of martech decisions. For example, here’s step 2: Separate the needs from the wants Nice-to-haves, while, well, nice to have, can often muddy the decision making for all sorts of situations. Constantine von Hoffman,Managing Editor [A 12-step guide for implementing a digital asset management system]() An expert tells what it took to launch an enterprise-wide DAM. [Read More]() [GA4: What marketers need to know for a successful transition]() Marketers face crunch time with Universal Analytics officially sunsetting in July 2023. [Read More]() [How-to guide: Create a sustainable, high-performing SEO and content strategy]() Organic search leaves a data-rich trail that can be leveraged to support a sustainable, high-performing SEO and content strategy. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. [Read more]() [Online inflation is beginning to ease]() The Adobe Digital Price Index sees e-commerce price increases finally slowing. [Read More]() [2022 Playbook: Transform With Google]() Google’s unified platform allows organizations to quickly and easily transform their digital marketing capabilities. Out-of-the-box features unlock a marketer’s ability to design, activate, and measure campaigns seamlessly. [Learn more.]() [CTV overtakes mobile for global ad impressions]() A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. [Read More]() [Marketing attribution: What it is, and how it identifies vital customer touchpoints]() Here's why marketers need to know which channels and events contribute most to the bottom line. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts Statistics of note - Get up and go outside: [Half of developers stay at their screens during breaks](). - Europe’s data protection regulations (a/k/a GDPR) have reduced the number of apps available in Google Play by a third, increased costs and reduced developer revenues, [according to a new paper](). - [CMOs’ average job tenure]() last year was 40 months, the lowest it’s been for a decade. - [Only 8 percent of Manhattan office workers]() are back in the office five days a week, and 28 percent are still fully remote. From Search Engine Land - [Google reveals new image ranking signal, inclusive schema]() - [Google’s My Ad Center lets users control their ad experience, follow brands]() - [Google multisearch to gain near me support]() - [An SEO guide to audience research and content analysis]() - [The secret to achieving omnichannel success]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()