🎛️ Knowledge management for content marketers

Plus why we care about connected TV [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 02, 2022 May 02, 2022 Good morning, Marketer, and digital transformation is far from over. Listen to some people in the space and you’ll hear that digital transformation is done and dusted. Well, not literally, because we can expect to see new challenges and new channels, so aspects of digital transformation will continue to need to be addressed. But, partly thanks to the pandemic, businesses and marketing organizations are basically at home in the digital world. That doesn’t sit so well with data I’ve been looking at recently. LeanData’s “The State of B2B Lead Management 2022” seeks to understand how B2B marketers are managing leads. In partnership with Outreach, Sales Hacker and Heinz Marketing, they interviewed some 1,700 relevant professionals. No fewer than 30% are routing leads manually — and that’s the number one method. Fewer are using marketing automation or CRM tools. Let’s be honest. Digital transformation should be table stakes, especially in the B2B world where buyers are bringing B2C-based expectations of personalization and responsiveness. But if you think there aren’t marketing and sales orgs out there still using spreadsheets, think again. Kim DavisEditorial Director [Knowledge management for content marketers: My tech stack]() How to deal with the modern deluge of information and tap into it when you need it. [Read More]() [How Belk elevated its customer experience with personalization]() High-quality, personalized brand experiences are what customers expect in today's digital landscape. [Read More]() [Lessons in Buying Group Marketing – Learning to dance with your sales team]() While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. [Read more]() [Yellow.ai launches low-code digital agents for swift deployment]() Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR. [Read More]() [Updated for 2022! MarTech's Guide to Identity Resolution Platforms]() Identity Resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. MarTech’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” explains the benefits of identity resolution software, and examines the market, latest trends, opportunities and challenges. It also includes profiles of leading vendors with capabilities comparisons and recommended steps for evaluating and purchasing. [Learn more.]() [Why we care about connected TV and OTT advertising]() Discover when and where to use connected TV and OTT advertising in your marketing strategy. [Read More]() [What is marketing work management and how do these platforms support agile marketing?]() There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts Quote of the day. “When you realize marketing needs to be revenue-accountable, you realize marketing needs to be involved at every stage of the sales process, not just till the hand-off. Hand-offs are where go-to-market strategies break down and why marketing organizations can hide behind MQLs or leads as their core accountability when they are really accountable to revenue.” [Shiv Narayanan](), CEO, How to SaaS. From Search Engine Land - [4 content marketing steps that will help you rank higher on Google]() - [The latest jobs in search marketing]() - [How to optimize account structure in an era of automation]() - [Microsoft Advertising brings cash back incentives to ads]() - [LinkedIn is rolling out a new website link feature]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()