🎛️ Delivering better marketing experiences

Plus, using XR for an event [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 29, 2022 Apr 29, 2022 Good morning, Marketer, and do you consider the impact of your marketing experience on consumers? I don’t think this is a major revelation, but your customers realize that they are being marketed to. So brands should be sensitive not only to the value that campaigns drive, but also the overall impression of the marketing experience on consumers. Fortunately, Nina Butler spoke directly to this need at The MarTech Conference. The growing demand for first-rate marketing experiences is in part generational. Several years ago, I spoke with a tech company about hiring the best young talent. The company had to make sure their internal stack had the best applications because Gen Z digital natives expected best-in-class UX like Instagram, or other favorite apps. They wanted to work for companies that demonstrated the same high standards for digital workflow. But people of all ages have flocked to digital channels over the last two years of pandemic, raising the bar even higher for marketing strategies that provide seamless experiences. Consumers want to be reassured that brands know how to communicate. Chris Wood,Editor [10 things to consider when using XR for your event]() Before adopting extended reality, take into account whether your business and customers are ready for immersive technology. [Read More]() [How video creative platform Phyron uses AI to sell cars]() New Toronto office brings automated videos to North American dealerships and manufacturers. [Read More]() [Remove barriers and reimagine collaboration after the Great Resignation]() Employees that use many tools in an un-streamlined way have caused ineffective communication between teams. Disconnected workflows and the added stress of merging our work and home life have contributed to burnout and employees looking for greener pastures. How is our industry evolving to address these challenges? [Read more]() [3 ways to deliver better marketing experiences]() When impersonal and negative customer experiences are the norm, marketers need a way to differentiate their brands. [Read More]() [Webinar: Master the Art of Agile Research to Iterate, Innovate and Grow]() Traditional A/B testing only lets you test messaging, creative, and other marketing assets after they have gone live in the market – with no advance warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test BEFORE launching, improve your return and understand WHY your consumers selected the asset they did? Join our experts and lear how to bring agile research into your decisions before launching your next campaign and become an innovator in your organization. [RSVP Today!]() [How to empower your agile marketing team]() Team members need to be given ownership and simple directions instead of being told how to do everything. [Read More]() [Digital marketing’s contribution to company performance rated as down significantly]() The 11% drop can be attributed to higher expectations and more advanced attribution analyses. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts Quote of the day. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Nina Butler, director of event experience at Alyce, in her presentation at [The MarTech Conference](). From Search Engine Land - [Outrank in organic search with these 5 core tactics]() - [Bingbot user-agent change coming in the Fall of 2022]() - [Google lets users limit three more types of ads on YouTube, GDN]() - [Baseline analysis for your SEO strategy]() - [Google Ads API v10.1 is now available]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()