🎛️ Trust your gut, but verify it with facts

Google starts its slow roll out of app data disclosure [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 28, 2022 Apr 28, 2022 Good morning, Marketer, don’t forget to laugh today. Hunches get a bad rap in our data-driven world of marketing. The desire to have metrics is both understandable and laudable. No one is suggesting they aren’t essential. However, as [Ruben Ugarte discusses in this great article](), no matter how good an analytics program is, it can’t find insights for you. Those come from an experienced, questioning marketer noticing something in the data. That’s the hunch. Now, the hunch itself isn’t enough. It needs to be checked out and backed up by facts. That’s when the hunch becomes an insight, something you can take action on. Ruben has some solid suggestions about that, too. Read on! Constantine von Hoffman,Managing Editor [Analytics software delivers data, standards deliver insights]() Only your team can determine which metrics mean the most for your business. [Read More]() [Google Play rolling out app data collection labels]() Users can find out what data is collected, if it is shared and the developer's security policies. [Read More]() [Lessons in Buying Group Marketing – Learning to dance with your sales team]() While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. [Read more]() [Marketing analytics: What it is and why marketers should care]() We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. [Read More]() [How to measure and communicate the value of marketing in a cookieless world]() Third-party cookies are dying. And honestly? Good riddance. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. It’s the kind of reporting your stakeholders want. Download this guide and find out how to measure and communicate the value of marketing in a cookieless world. [Learn more.]() [Edgemesh announces new feature to fight ad and click fraud]() Ad spend losses from fraud will cost US companies $23 billion this year. [Read More]() [What is digital transformation?]() Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts People. Shutterstock, the stock image platform, has announced the appointment of Jason McLelland as CMO. He comes from the CMO role at website search solution Algolia. Prior experience includes CMO roles at Domino Data Lab and Heroku, a cloud platform acquired by Salesforce, and almost nine years in various roles at Adobe. Shutterstock also announced the appointment of Christopher ‘Skip’ Wilson, formerly in a brand role with Peloton, as VP Branding Marketing. Also, automated lead routing platform LeanData named Franco Anzini Chief Operating Officer. An experienced RevOps leader, Anzini comes from cybersecurity firm Malwarebytes, where he was VP of Revenue Operations. From Search Engine Land - [Google Ads API v10.1 is now available]() - [Google, Microsoft report strong search ad revenue growth]() - [SERP feature trends every SEO must know]() - [Is the Google Business Profile Manager going away for multi-locations businesses as well?]() - [What 1,000 food blog audits has taught me about SEO]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()