🎛️ How to drive email innovation

Plus, will Elon Musk make drastic changes at Twitter? [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 27, 2022 Apr 27, 2022 Good morning, Marketer, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies. They might have worked once upon a time. But customer behavior has changed. For email, which has been around for ages, but remains a fantastic source of ROI, the old ways won’t work. According to Ryan Phelan, [at our recent conference](), marketers need to adapt the structure and timing of email engagement to the customer’s changing needs. He calls for a switch from a lifecycle framework to more of an always-on touchpoint-based approach. Instead of trying to force customers into an outdated strategy, make it possible to learn from the discovery and buying behaviors that they engage in now. Chris Wood,Editor [How to drive email innovation with programmatic coverage]() With so many customer touchpoints, email marketers need automated solutions to meet their needs. [Read More]() [Will Elon Musk make drastic changes at Twitter?]() Some say he is unlikely to do anything to jeopardize the value of his new acquisition. [Read More]() [You’re interested in ABM but what will it cost?]() Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment? [Read more]() [The deprecation of Google Analytics (as we’ve known it)]() GA4 is the solution for the internet now, not the internet from a decade ago. [Read More]() [Join Salesforce for "Top Data and Analytics Trends for the Digital-First Marketer"]() Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join this webinar where we unpack how data has become central to marketing success and learn how marketers are adapting to a privacy-focused data ecosystem, the role of data in marketing-led growth and customer experiences, and trends in cross-channel marketing and analytics. [RSVP today!]() [Irrelevant marketing has consumers turning off brands]() The top offender is content selling them a product they just purchased. [Read More]() [Samsung Ads launches full-service offering Total Media Solution]() Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. [Read More]() [Become a master of MarTech]() Say hello to the MarTech Master Classes, expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. 100% live. 100% virtual. 100% actionable. [Choose your Master Class]() Shorts Quote of the day. “I hope that even my worst critics remain on Twitter, because that is what free speech means.” [Elon Musk](), CEO Tesla and SpaceX From Search Engine Land - [Performance Max campaigns gain New Customer Acquisition goals]() - [Google Search Console’s URL parameter tool is officially not working]() - [Google AdWords API sunsets April 27]() - [How to interview and hire for entry-level digital marketing positions]() - [Master the art of agile research to iterate, innovate and grow]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()