🎛️ Downstream effects from the Digital Markets Act

Plus, digital video and audio revenue continues to climb [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 13, 2022 Apr 13, 2022 Good morning, Marketer, and where does value come from? Epic Games [raised $2 billion in funding]() from the likes of Sony, and the Fortnite maker is now valued at close to $32 billion. This comes after an [even bigger acquisition]() of Activision Blizzard by Microsoft this year. Marketers know that this value comes from the number of gamers on these platforms and time spent. When brands meet customers where they are, they get much more meaningful time to engage. They don’t have to get in and get out so quickly. Chris Wood,Editor [The Digital Markets Act will have downstream effects on marketers and consumers]() Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes. [Read More]() [Digital audio and video ad spending increased more than 50% last year]() Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. [Read More]() [2022’s trends in digital marketing]() Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. [Read more]() [Brightcom partners with Intent IQ]() Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph. [Read More]() [Third-party cookies are dying. And honestly? Good riddance.]() There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI. It’s the kind of reporting your stakeholders want. And once media platforms can no longer accurately report on conversions, it’s the only kind of reporting you’ll be able to deliver. Download this guide and find out how to measure and communicate the value of marketing in a cookieless world. [Learn more.]() [Why we care about traditional content management systems, the original no-code tool]() CMSs empower marketers to control the creation, display, and sharing of content online. Here's what you should know about them. [Read More]() [Is the metaverse going to go big or go home?]() Some statistics to help you come to your own conclusion. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() Shorts Quote of the day. “’Marketing ops is the IT of marketing.’ Understood, but I actually don’t like this metaphor. Why? IT focuses on: stability, compliance, maintenance, troubleshooting. Important yes, but it leaves little room for: martech innovation, marketing experimentation, continually raising the bar on campaign standards, strategic prioritization of projects and opportunities.” Darrell Alfonso, marketing ops manager, AWS. [Read more here](). From Search Engine Land - [Google claims to fix Google Analytics latency issues]() - [U.S. search ad revenue grew 33% to $78 billion last year]() - [Google March 2022 product reviews update is finished rolling out]() - [Advanced. Actionable. Invaluable. Get your SMX Advanced sneak peek here.]() - [Mother’s Day 2022: 3 search trends to know]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()