🎛️ Sweet smell of ... failure?

The downside to good customer service [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 12, 2022 Apr 12, 2022 Good morning, Marketer, may the wind blow your troubles away. When Jim Stengel was CMO of Procter & Gamble he would visit all the marketing departments once a year (there were and are a lot of them). Top of the agenda was discussing failures – his own first. He wanted everyone to know that it’s ok to mess up. That’s because, as our own [Jim Pace points out today](), you can’t learn any other way. Technology has made it less expensive than ever to do marketing experiments. Experiments that always succeed only confirm what you already know. It’s the ones that fail that matter. They can change your assumptions, show design flaws and make you realize you weren’t using the right data. Failure. You can’t succeed without it. Constantine von Hoffman,Managing Editor [Keys to successful marketing experimentation]() Embracing failures when things don’t go as planned is critical for marketing innovation. [Read More]() [How to plan for problems with proactive customer service]() 45% of responses require additional resources and can harm customer trust in the business. [Read More]() [Why your clients struggle with marketing reporting]() The biggest value you can provide to your clients as an agency is transparent and actionable reporting. This article shows you how you can provide the right reporting to enhance trust and retain more clients. [Read more]() [Worldwide spend on marketing to hit $4.7 trillion by 2025]() US and Chinese companies accounted for 53% of all spending in 2021. [Read More]() [2022 State of Customer Data Report]() Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report from Simon Data will look at trends around customer data. Focusing on how to utilize first-party and zero-party data to maximize your campaign performance. [Learn more.]() [How marketers embrace agile ways of working]() At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders. [Read More]() [Valtech picks up a specialist digital healthcare agency]() The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() Shorts “I’m very, very concerned about marketing operations jobs being put under revenue operations. This is a recipe for disaster for marketing operations (at least, based on the structures that are out there right now) and it’s alarming that no one is talking about it.” [Sara McNamara](), senior manager, marketing operations, Slack From Search Engine Land - [Google March 2022 product reviews update is finished rolling out]() - [Mother’s Day 2022: 3 search trends to know]() - [9 roadblocks to SEO success]() - [The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021]() - [Indexing: A tale of two search engines]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()