🎛️ Inflationary pressures hitting consumer data

Is Twitter Pro worth the money? [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 07, 2022 Apr 07, 2022 Good morning, Marketer, may you have much more wheat than chaff. The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive. This is good news for tech giants like Google (which killed cookies on its Chrome browser), Snap, TikTok, Amazon, Pinterest, et al. because they have a lot of first person data. Not so good for everyone else, though. Max Greenberg, co-founder of online eyewear retailer Stoggles, said something which should chill every marketer. “The days of supercheap and very targeted online marketing are over,” he recently told The New York Times. This is yet another increasing cost for businesses. However, because it cuts into their ability to attract customers, it may hurt more than most. Constantine von Hoffman,Managing Editor [Does a Twitter Professional Account add value for brands?]() Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? [Read More]() [Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want]() Unique program titles went from 646,000 in 2019 to 817,000 today. [Read More]() [Ready to turn website visits into money? Meet continuous conversion]() As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or set up personalization rules. But before you know it, you’re bogged down by setting up tests, monitoring them daily to see if they’ve reached statistical significance, and declaring winners (if you can even call them that). Continuous conversion turns static, one-size-fits-all websites into adaptive learning websites that optimize and personalize the experience for every single visitor in the moment. [Read more]() [Salesforce releases new conversational and identity resolution features for service and marketing clouds]() Integration with AWS Contact Lens brings advanced transcription and real-time sentiment analysis to Amazon Connect customers. [Read More]() [2022 State of Customer Data Report]() Third-party data is quickly becoming obsolete as privacy regulations and protections amass. The best way to protect yourself from these changes is by collecting your own data. This customer data report from Simon Data will look at trends around customer data. Focusing on how to utilize first-party and zero-party data to maximize your campaign performance. [Learn more.]() [MobileFuse launches improved targeting for CTV and cross-channel campaigns]() Fusion Video product meets demands for integrated CTV campaigns. [Read More]() [How to embed images in your marketing emails]() Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() From Search Engine Land - [Pinterest prohibits climate misinformation in ads, content]() - [Twitter: Edit button coming (but you’ll have to pay to get it)]() - [R.A.C.E to success: A strategic framework to win at SEO]() - [Twitter for Professionals: How to switch to a Professional Account]() - [Grab your FREE SMX Advanced pass and join us online this June!]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()