🎛️ 5 CMO tips on transformation

Plus, Walmart’s ad roadmap [View in browser]( | [Share]() [Martech: Martech is Marketing]() Apr 01, 2022 Apr 01, 2022 Good morning, Marketers, and sometimes the news just finds me while I’m getting a trim. My barber is moving to a new location. In the same neighborhood, a block away. To navigate the move, he told me he’ll depend on his stack. He’ll update the address on his landing page, and send out emails and texts from his Booksy appointment scheduling platform to his list of 3,000 customers. During the transition this summer, he’ll operate both shops. Why we care. He told me that when his shop acquired a new barber in 2021, that barber texted his list and converted a number of old customers who hadn’t seen him in years. By simply informing these old customers about the move, it activated those who had either moved closer to the new location, or had otherwise lapsed. Something to think about for marketers at larger organizations. By sending relevant messages to customers on their preferred channels, you can find the right customer at the right time, sometimes unexpectedly. Chris Wood,Editor [5 CMO tips to transform marketing operations from killer to dream fulfiller]() Insights gleaned from time working on both the creative and operational sides of marketing. [Read More]() [Why we care about traditional content management systems, the original no-code tool]() CMSs empower marketers to control the creation, display, and sharing of content online. Here's what you should know about them. [Read More]() [CRM data is messy, but it can clean itself up]() Flawless CRM data can’t be achieved by cleaning up database tables through one-time processes, no matter how many of those processes you employ, or how frequently. It can only be achieved by enforcing rigor in a system of record with integrated, repeatable, ongoing data services. Read more for some characteristics that make up a reliable system of record, and why it’s a more effective path to ongoing efficiency and accuracy of CRM data. [Read more]() [Walmart’s omnichannel roadmap for Walmart Connect]() The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. [Read More]() [Learn how to thrive in a world without third-party cookies]() Download “Your Playbook for a Cookieless World” from OneTrust to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first — and thrive in a world without third-party cookies. [Read more.]() [IAB Tech Lab ad format updates include digital video and CTV]() The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape. [Read More]() [Edison Interactive launches DOOH self-serve platform]() Through a partnership with DanAds, the new platform makes ads affordable for SMBs. [Read More]() [Discover cutting-edge solutions, technologies, and tools for free]() Sign up now to explore dozens of marketing technologies, tools, solutions, and tactics that can help power organizational success. [Register For Free]() Shorts Quote of the day: “The CMS sits at the center of the tech stack. It’s the bridge that links your core content environment to the engagement, interaction and delivery layers of the stack.” [Jacqueline Dooley](), MarTech contributor From Search Engine Land - [How paid search marketers can address brand measurement challenges and grow in their careers]() - [Google’s Privacy Sandbox ad technology testing begins]() - [Facebook ads ‘Interest Categories’ may be up to 33% inaccurate]() - [Google launches new highly cited label in search and improved about results for rapidly evolving topics]() - [Microsoft took down 3 billion ads in 2021]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()