🎛️ Who's a marketer anyway?

Plus, Facebook and Instagram get streamlined 3D ads [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 25, 2022 Mar 25, 2022 Good morning, Marketer, let’s get creative! MarTech contributor Steve Petersen asks an important question: who is a marketer? In asking this, he points out how technology is involving more people throughout the organization in marketing efforts, and this is also expanding the definition of creativity. The “creative” that marketing typically deploys is a message or image. But as we know from orchestrated campaigns, the timeliness of the message is just as crucial to campaign success. Asking the right questions from the data, building the right segments, knowing when to use a creative optimization tool or how to get the most out of conversational AI to keep customers happy…those are all creative efforts, and certainly they’re marketing. Then, there are the new technologies that are helping to build and distribute 3D experiences at scale. These experiences can also be ads, as is seen by the new integration between VNTANA and Meta. That means they’re creative, while also being closely linked with e-commerce, social and even product development. Steve brings up some good points. Lines are blurring and roles are expanding. And so is creativity. Good thing some of the best marketing minds are converging next week to discuss some of these lines at our MarTech virtual conference next week. ([Registration is free]()). Chris Wood,Editor [Who’s a marketer anyway?]() When it comes to successful marketing campaigns, creativity and technology go hand in hand. [Read More]() [Is the metaverse going to go big or go home?]() Some statistics to help you come to your own conclusion. [Read More]() [Conversion rate optimization checklist]() What if you could endlessly increase conversions on your webpages and digital activations? Follow the CRO checklist from Whereoware to incrementally get more customers to take action, like buying, downloading, or subscribing. [Learn more!]() [Google Analytics 4 or bust: Will you stay or go?]() Marketers have two options: Make the switch or seek alternative analytics platforms. [Read More]() [Facebook and Instagram get streamlined 3D ads]() New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms. [Read More]() [Intercom introduces new customer service and insights products]() New Intercom Surveys and Switch aim at expanding the omnichannel service experience. [Read More]() [Join us this Tuesday & Wednesday at MarTech for FREE]() Join us at MarTech, online this coming Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI. [Register Now]() Shorts Quote of the day: “Only one of my top tweets from the last 28 days is a tweet with a link. That doesn’t mean links don’t work. It means you need to earn your audience’s trust and attention. Be human.” [Bridget Willard](), CEO of marketing agency Bridget Willard From Search Engine Land - [Twitter adds keyword search to Direct Messages]() - [Google Maps blocked 100 million abusive business profile edits in 2021]() - [Google Search adds booking and appointment availability for healthcare providers]() - [First-party data: 4 internal checks to make sure you’re ready]() - [Marketing leadership: 4 lessons learned from military service]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()