🎛️ 4 qualities of an intent-driven marketing automation email program

Plus NBCUniversal partners with Anzu.io to provide in-game ads for marketers [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 01, 2022 Mar 01, 2022 Good morning, Marketer, and humanitarian efforts are underway. Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the marketing and marketing operations communities. What can be done to help Ukraine? Here are some initiatives I came across and there are doubtless many more. Omnichannel comms company MessageBird (owner of email platform SparkPost), launched a [$10 million NGO fund]() to provide a platform to help coordinate humanitarian efforts from the global technology community. Netherlands-based, MessageBird has a hub and employees in Ukraine. Sales enablement platform Outreach has announced it will no longer do business with Russian-based companies. CEO [Manny Medina said](): “While this is a small action, it is a principled one.” Grammarly, the online writing assistant, was founded in Ukraine. CEO [Brad Hoover said](): “I’ve had the privilege of getting to know its vibrant culture and kind people over the past decade — that includes many of our resilient, unstoppable team members who are yet again facing stress and uncertainty.” Wix team members from Lithuania [drove to the Poland-Ukraine border](), and along with Polish team members helped bring their Ukraine-based colleagues to safety. If you have other stories worth sharing, send them my way: kdavis@thirddoormedia.com Kim DavisEditorial Director [4 qualities of an intent-driven marketing automation email program]() Innovation — even in increments — can help you build a more robust strategy. [Read More]() [Bounteous teams up with Acquia to launch CDP training services]() The new Customer Data Platform QuickStart packages from Bounteous aim at accelerating transformation for orgs using CDPs or considering them. [Read More]() [Webinar: Your Guide to Scoring Google 5-Star Reviews for Multi-Location Businesses]() Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Join our experts gain insights on how you can increase customer acquisition, retention, and loyalty across all its locations—all essential ingredients for boosting your Google reviews. [RSVP Today!]() [13 questions to ask digital experience platform vendors during the demo]() If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. [Read More]() [NBCUniversal partners with Anzu.io to provide in-game ads for marketers]() Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles. [Read More]() [Discover game-changing martech tools & solutions... for FREE]() Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success. [See what’s in store]() [16 marketing automation platforms your organization should consider]() Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. [Read More]() Shorts Image of the day. Shared by Proof Analytics CEO [Mark Stouse](). From Search Engine Land - [3 ways to optimize internal linking]() - [Etsy sellers to pay 30% higher transaction fees beginning in April]() - [How to turn data into insights and impactful SEO strategies]() - [New business openings nearly match pre-pandemic levels, Yelp says]() - [Google Search local pack’s map is now interactive]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()