🎛️ What does the Metaverse mean to consumers and marketers?

How to explain marketing operations to children — and experts [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 24, 2022 Feb 24, 2022 Good morning, Marketer, and the Metaverse already has a dark side. In his new story about [what the Metaverse means](), Chris Wood alluded to some news broken by the BBC. A BBC researcher, posing as a 13 year-old girl, entered a Metaverse-style virtual environment and saw grooming, sexual material and worse. Some Metaverse apps are “[dangerous by design]()” said the British National Society for Prevention of Cruelty to Children. When I spoke to marketing consultant Tim Parkin about the Metaverse, he warned that parts of it could turn out to be [very bad places]() — dystopias rather than utopias. But what’s truly disappointing is one all-too-predictable detail in this new reporting. The app in question was not created by Facebook, but it was available on the Facebook Meta Quest headset app store. Meta said it hopes to make safety improvements “as it learns how people interact in these spaces.” I think we all know how some people are going to interact. Is there any chance of drawing a deep breath and not repeating all the mistakes that have been made with social media? Kim DavisEditorial Director [What does the Metaverse mean to consumers and marketers?]() And where can marketers implement a Metaverse strategy? [Read More]() [How to explain marketing operations at different levels: From children to experts]() Starting with a child and finishing with an expert, how to explain what marketing ops is and why it's important. [Read More]() [Customer Experience Trends Report]() Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States from July to August 2021. The survey explores shifts in marketing and consumer expectations about CX and privacy. As they examine these research findings and implications, they’ll discuss how brands are adapting to the changing landscape and key lessons learned. [Learn more]() [Roku introduces Advertising Watermark]() Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads. [Read More]() [Adobe Advertising Cloud now supports LiveRamp’s identity solution]() Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels. [Read More]() [Discover game-changing martech tools & solutions... for FREE]() Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success. [See what’s in store]() [Does your organization need a sales enablement platform?]() While sales enablement platforms can help marketers deliver more support to sales teams, it's important to make sure you asses the need before beginning the purchase process. [Read More]() From Search Engine Land - [Google AdSense separates YouTube earnings into its own payments account]() - [Google AdSense earnings report may be buggy]() - [BrightEdge acquires Oncrawl in enterprise SEO shakeup]() - [New Google Shopping experience scorecard]() - [Google page experience update for desktop now rolling out]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()