🎛️ Static ROI metrics, meet dynamic marketing situation

Don’t let innovation overcome email common sense [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 22, 2022 Feb 22, 2022 Good morning, Marketer, and we do like constructive debate The first part of William Terdoslavich’s look at some [radical new ideas]() about attribution certainly provoked debate, both in our inboxes and on LinkedIn ([read here]()). For example, Matt Hertig, founder of Alight Analytics, wrote in an email: “Marketing ROI is not impossible. In fact, it’s very possible and should be required by every organization. Predictive modeling is absolutely a must have strategy. These types of approaches like just reacting and responding are just disguised strategies to run from showing the real value marketing brings.” The ideas come from marketing consultant Kathleen Schaub and Proof Analytics CEO Mark Stouse. At a glance, it can look like Schaub and Stouse are trying to throw out attribution altogether, but on closer examination they are arguing that traditional models are obsolete. In the [second part]() of our interview with them, Schaub says “Once the lights go on, you can’t ever think in the old way again.” Kim DavisEditorial Director [Static ROI metrics, meet dynamic marketing situation]() Tear down the illusory predictability and control of traditional marketing spend analytics. Replace them with perception and reaction. [Read More]() [Don’t let innovation overcome email common sense]() It's important to decide whether a trend presents real opportunity or distraction. [Read More]() [SparkPost Global Survey reveals 74% of marketing leaders concerned with impending privacy changes]() The annual email benchmark report closely examines how digital marketers and email marketers have adjusted two years into the pandemic and what digital marketing strategies they’ve leaned on to accelerate growth and connection with key audiences. [Read more]() [How to align B2B sales and marketing teams]() Marketing and sales teams that aren't in sync could mean wasted time and opportunities. [Read More]() [Webinar: A/B Testing is Dead, Long Live A/B Testing!]() Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? Join Scott Brinker, editor, chiefmartec.com and OfferFit CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test & learn programs you use to maximize customer engagement. [RSVP Today!]() [Does your organization need a call analytics platform?]() Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase. [Read More]() [Discover game-changing martech tools & solutions... for FREE]() Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success. [See what’s in store]() [What is sales enablement and how do these platforms help bridge the marketing-sales divide?]() These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer. [Read More]() [IDG Communications rebrands as Foundry, positions itself as a martech company]() The long time publisher of MacWorld and TechHive pivots to marketing technology. [Read More]() From Search Engine Land - [How core web vitals and page experience are different]() - [Google Merchant Center adds short title option for smaller ad placements]() - [4 ways to own your own career path in digital marketing]() - [The latest jobs in search marketing]() - [LinkedIn’s Service Pages for freelancers adds features to showcase credibility]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()