🎛️ Why radical transparency is key to marketing

Plus, the challenges of hybrid events [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 04, 2022 Feb 04, 2022 Good morning, Marketer, and what do you think about the opportunities student-athletes are getting under new Name, Image and Likeness (NIL) agreements? As we’ve been covering recently, brands are taking this opportunity to throw attention on important causes and to shine a light on athletes that so many sports fans love to watch compete. For any marketers paying attention to the kinds of stories being told with these talented and inspiring people, these aren’t your typical highlight-driven sneaker and sports drinks ads. That’s because the stars aren’t professional athletes. So far, more attention has been paid to the full student-athlete, giving education and life after sports an important role in the narrative. This makes student-athletes more relatable to a brand’s audience, and taps into what younger consumers value in a well-rounded brand message. They aren’t just buying your product, they want to make sure they align with your brand’s values. Chris Wood,Editor [The marketing black box: Why radical transparency is key]() Marketing teams must operate more transparently, both internally and externally, to realize their full potential. [Read More]() [How to tackle the challenges of running successful hybrid events]() Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. [Read More]() [Why marketing automation is crucial to your success]() As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. Learn more about how marketing automation can streamline your processes to reduce costs, improve productivity, and boost efficiency. [Read more]() [Does your organization need a marketing automation platform?]() Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through. [Read More]() [Webinar: Take your ABM strategy further with the next big thing in B2B marketing.]() Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. Enter Buying Group Marketing (BGM). Join this webinar and learn how BGM helps B2B marketers extend marketing beyond the top of the funnel, work more collaboratively with sales, and tangibly measure the results of their activities. [RSVP today!]() [Integrate announces the recipients of its College Game Changers awards]() The precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes. [Read More]() [Discover cutting-edge martech solutions... without leaving your desk]() Grab your free MarTech pass now and join us online, March 29-30, to discover dozens of time-saving tools and technologies that will help your organization reach a new level of success. [Register For Free]() [IAB Europe agrees to change Transparency and Consent Framework for EU ad industry]() The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. [Read More]() [Join the MarTech team: We’re hiring a managing editor]() We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving. [Read More]() Shorts Quote of the day: “Marketing operations is responsible for opening the box and showing everyone what’s behind the curtains. Doing this is the only way to earn the trust and support necessary for sustainable, predictable growth.” [Tim Parkin](), marketing consultant From Search Engine Land - [How marketers can best optimize their Google Shopping ads]() - [Why you need Site Search]() - [Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter]() - [How Google uses artificial intelligence In Google Search]() - [Performance Max campaigns get support in Data Studio]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()