🎛️ How Denny's connects with customer

Do marketers need their own agile framework? [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 03, 2022 Feb 03, 2022 Good morning, Marketer, and here’s why communication governance is important. The quote from Kaitlyn Foley below leaped out at me from an extensive LinkedIn thread that began with the observation that getting a customer’s contact information is not the be-all and end-all. Of course, policing the cadence of emails is nothing new. Keeping a calendar and ensuring that the same lists aren’t blasted daily is the least an operations team can do. But it’s worth thinking about more deeply. We recently [published a feature]() that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Yes, it’s something else to manage, but it does at least acknowledge that customers should be in charge of their own journeys. Kim Davis,Editorial Director [How Denny’s connects with customers through social media, sports marketing and updated digital experiences]() The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers. [Read More]() [Do marketers need their own agile framework?]() Historical experience from agile marketing leaders may or may not help take the guesswork out of everything. [Read More]() [Big data gives way to more flexibility]() While the power and scalability of this Big Data was undeniable in terms of interacting with consumers, it also presented previously unforeseen issues like accessibility and actionability. With all this new data, how would a brand orchestrate and track touchpoints across solutions in order to form actionable insights and generate tangible revenue? The power is there, but harnessing it was still an unknown. [Read more]() [New MarTech Guide for 2022: Digital Experience Platforms]() Modern marketers are called upon to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. If you’re not able to deliver the kind of speed and user experience you require, a digital experience platform (DXP) can help. MarTech’s “Enterprise Digital Experience Platforms: A Marketer’s Guide” examines the current market for DXPs and the considerations involved in implementation. [Get your copy now!]() [InMoment brings new AI capabilities to understanding the customer and employee experiences]() Natural language processing and sentiment analysis will help to understand both customer and employee experiences. [Read More]() [3 social media trends impacting marketing in 2022]() The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends. [Read More]() [Discover cutting-edge martech solutions... without leaving your desk]() Grab your free MarTech pass now and join us online, March 29-30, to discover dozens of time-saving tools and technologies that will help your organization reach a new level of success. [Register For Free]() [What is marketing operations and who are MOps professionals?]() Learn what marketing operations is and why it's important. [Read More]() Shorts Quote of the day. “I firmly believe that communication governance is one of the most overlooked functions in MOps. Someone has to play the role of traffic cop or the unsubscribes will outweigh the campaign’s overall ROI.” [Kaitlyn Foley](), marketing operations manager, Twilio. Part of a great discussion prompted by [this LinkedIn update]() from Sara McNamara of Slack From Search Engine Land - [Performance Max campaigns get support in Data Studio]() - [Google Q4 search ad revenue: $43.3 billion]() - [Google finally launches revamped Partners program]() - [Google Search Console snapshot in search results now can show domain properties]() - [Google opens up about how Maps review moderation works]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()