🎛️ The future of CTV

Plus, fresh tactics for social media apps on CTV [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 28, 2022 Jan 28, 2022 Good morning, Marketer, and today we take a closer look at the CTV landscape. CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes. This has broad implications for consumer behavior, and forces marketers to reconsider the channels where they engage customers. More social media apps are migrating to the CTV ecosystem through new device features [like Samsung’s Smart Hub](). But marketers can’t be sure how their specific customers expect a trusted brand to appear on such a format. Is it social, or is it TV, or some combination of the two, or something entirely new? An experimental mindset and attention to campaign performance metrics will guide marketers through these new touchpoints. No wonder there is such a high demand for data in the CTV space, which explains the many data collaborations and partnerships that have been formed over the last year. All of this influence in CTV from other digital channels – the short-form video imported from social, for instance – means that CTV is expected to continue to grow. Just last summer, The Trade Desk’s Jeff Green [predicted]() that it will represent at least one half of global advertising’s trillion dollar pie. Chris Wood,Editor [Social media marketers need fresh tactics for posting on CTV apps]() With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium. [Read More]() [2022 Predictions: CTV and cross-channel advertising]() What marketers in the new year are looking to gain from increased programmatic investments. [Read More]() [Webinar: Market, Engage and Sell to Buying Groups Who Want to Hear From You]() Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing working together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing (BGM). For those B2B marketers who want to take their ABM program to the next level, join Nirosha Methananda, VP of Marketing from Influ2, for this webinar. [RSVP today!]() [CTV growth continues and 30-second ads remain dominant]() The 2021 Q2 Video Benchmarks report is in from Extreme Reach amid CTV gains from fuboTV. [Read More]() [How performance CTV ads are helping Tovala sell meals that cook themselves]() How meal kit delivery service Tovala is leveraging performance-driven CTV ads. [Read More]() [Discover dozens of marketing technology solutions... for free]() Registration is open for MarTech! Grab your free pass now and join us online, March 29-30, 2022 — for FREE — to explore cutting-edge solutions that save you time and make you money. [Register For Free]() [Streaming is surging, and so are data collaborations]() TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy [Read More]() Shorts Quote of the day. “The evolution of social is that it’s moving to TV, which makes a lot of sense right now because of social’s video content, which is becoming more important in the TV industry.” [Katelyn Sorensen](), CEO, Loomly From Search Engine Land - [Google allows ads for sports betting in Louisiana]() - [WordPress 5.9 launches with full site editing]() - [How to win with PPC in a dataless world]() - [Google Search Console logging issue may cause drop in image search performance data]() - [New Google mobile search feature: People Search Next]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()