🎛️ Google's Topics API provokes a range of reactions

3 ways marketers can prepare for a cookieless future [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 27, 2022 Jan 27, 2022 Good morning, Marketer, enjoying remote working? From my personal experience talking to marketers, a lot of you are still working remotely. Me too. In my case, that’s an indefinite state of being simply because MarTech does not have a brick and mortar office to go back to. It has its advantages and disadvantages, doesn’t it? And then there’s the nightmare of the internet outage. I had one the first half of yesterday. My service provider had no record of an outage in my area so I inferred it was my equipment and scheduled a service appointment — for the next day. And suddenly I was confronted with the absence of a digital environment. I looked at all the virtual meetings I would have had to cancel. I handed over editing and publishing duties. I reconciled myself to 24 hours working offline. I wondered, not for the first time, how society would have functioned if COVID had arrived ahead of the internet. Then my service came back; no idea why. Let me cancel that call. Kim DavisEditorial Director [Google’s Topics API provokes a range of reactions]() Some praise Google's replacement for FLoC while others are quick to point out its limitations. [Read More]() [What is CRM and how does it support marketing?]() A marketers' guide to CRM and its relationship-building capabilities. [Read More]() [CMOs, put these 4 trends at the top of your agenda for success this year]() According to McKinsey, the future of work is hybrid, and Forrester dubbed 2022 the “year to be bold” as demands only grow stronger. Strategic marketing leaders must reshape their agenda in line with these new realities to find success this year. So, where should leaders focus as they reenvision their organizations for the road ahead? [Read more]() [3 ways marketers can prepare for a cookieless future]() How marketers can adapt their data strategies to third-party cookie deprecation. [Read More]() [Customer Experience Trends Report]() Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States from July to August 2021. The survey explores shifts in marketing and consumer expectations about CX and privacy. As they examine these research findings and implications, they’ll discuss how brands are adapting to the changing landscape and key lessons learned. [Download now]() [Taboola automates personalized homepages]() The new Homepage For You solution uses AI to curate relevant, personalized homepage content. [Read More]() [Discover dozens of marketing technology solutions... for free]() Registration is open for MarTech! Grab your free pass now and join us online, March 29-30, 2022 — for FREE — to explore cutting-edge solutions that save you time and make you money. [Register For Free]() [Snapchat launches augmented reality tool Shopping Lenses]() The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands. [Read More]() [Don’t conflate CDP and CRM]() David Raab of the CDP Institute says CDP and CRM should not be confused. [Read More]() Shorts Quote of the day. “Marketing just cannot be reduced to the sum of its parts. Marketing works as a system and attribution obscures interdependencies. Think of a cookie recipe. How can cookie revenue be apportioned to individual ingredients? Attributing X% of outcome to sugar and X% to baking soda isn’t helpful. Both are critical. “When you purchase a car, how can you attribute portions of the price you paid to the billboard you saw last month, the recommendation from your brother-in-law at a party two weeks ago, the TV ad last week, the pop-up ad on Facebook the day before, and the location of the dealership?” [Kathleen Schaub](), marketing strategist From Search Engine Land - [How to produce actionable content throughout the marketing funnel]() - [Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges]() - [Microsoft earnings: Search, LinkedIn advertising revenue rise]() - [Google Ads scripts rolls out support for asset-based video ads]() - [4 automated campaign types and how to control them]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()