🎛️ How marketers can use behavioral data to improve customer experiences

Attorneys General sue Google over location marketing practices [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 25, 2022 Jan 25, 2022 Good morning, Marketer, and is the pandemic stock bubble bursting? It’s common knowledge that, while some sectors of the economy struggled mightily during the COVID-related lockdowns of 2020 and 2021, any business that provided support for stay-at-home consumers and remote workers struggled too — but the struggle was to keep up with demand. Despite reports that Omicron has yet to plateau nationwide, it’s possible that degrees of returns to normality are making the stocks of those companies less appealing. Netflix shares have taken a pounding after it narrowly missed its Q4 2021 goal for added subscribers and announced a way lower forecast for Q1 2022 ([dropping from 8.5 to 2.5 million]()). Increased competition in the space? Sure. People spending less time at home? Perhaps. I took a look at a couple of stocks that are part of many marketers’ ways of life. ON24, the B2B webinar platform that made its debut on the market last year has drifted steadily around $16 to $20 over the last few months, but has shown a large decline since the heady days following the IPO. And Zoom? The poster boy for COVID success? A drop in value of over 70% from its 2020 peak. A rational market correction? Perhaps. Or perhaps it means we’re opening up again, in investors’ perceptions at least. Kim DavisEditorial Director [How marketers can use behavioral data to improve customer experiences]() Understanding customer behavior is vital to enhancing experiences. [Read More]() [Attorneys general sue Google over location marketing practices]() There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance. [Read More]() [Why marketing automation is crucial to your success]() As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. Learn more about how marketing automation can streamline your processes to reduce costs, improve productivity, and boost efficiency. [Read more]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read More]() [Webinar: The martech you should be prioritizing in 2022]() The world’s leading brands know the importance of the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from industry leaders? Join us for this webinar learn how to build and scale your martech infrastructure to meet constantly rising consumer expectations. [RSVP Today!]() [Zefr promises brand safety on TikTok with new AI offering]() Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). [Read More]() [Discover dozens of marketing technology solutions... for free]() Registration is open for MarTech! Grab your free pass now and join us online, March 29-30, 2022 — for FREE — to explore cutting-edge solutions that save you time and make you money. [Register For Free]() [Prioritizing data privacy leads to brand trust]() A new survey from MediaMath confirms consumers really do care how brands handle their personal information. [Read More]() [Deep changes in the CDP space]() With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? [Read More]() Shorts Quote of the day. “If LinkedIn ever creates a metaverse I hope it’s called LinkedIn Park.” [Conall Laverty](), founder and CEO, Wia From Search Engine Land - [Google tests favicons in text ads]() - [Why entity search is necessary for SEO success]() - [Evolving Core Web Vitals tactics using Cloudflare and WebpageTest]() - [New lawsuit targets Google over location data]() - [The latest jobs in search marketing]() Know someone who would like this newsletter as much as you? 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