🎛️ 3 ways marketers can build trust with data ethics

Plus CES and NRF try to stay the course [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 04, 2022 Jan 04, 2022 Good morning, Marketer, and here we go again. It’s the first work week of 2022 and so far it’s all a little disorienting, isn’t it? Back to work, back to school, back to some in-person meetings, back to the shops and restaurants and bars. But not so fast. It’s like everything is on pause. Sure, some in-person events are still scheduled to go ahead (I wouldn’t have bet on the ball dropping in Times Square, but it did) — but aside from considering health risks, there’s the whole question of how to get to a distant event if airlines can’t staff flights. Similarly, for all the understandable talk of not shutting things down again, I see plenty of closed theaters and restaurants because staff are sick. I see entire New York subway lines out of service. And I don’t even want to think about schools and colleges. Seizing on a silver lining, there seems to be a consensus that we’ll have a better idea where we are before the end of January. Let’s hope so. Kim DavisEditorial Director [3 ways marketers can build trust with data ethics]() Why adherance to data ethics is the new standard for modern marketing. [Read More]() [Ad spend for cryptocurrencies increases as advertisers educate consumers]() Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. [Read More]() [Webinar: Avoid an Identity Crisis--Know Your Customers, Post Third-Party Cookies]() As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies? Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers. [RSVP Today!]() [CES and NRF try to stay the course]() Two major trade shows are facied with a predicted Omicron surge and continuing travel chaos. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [Zoom acquires video production assets from Liminal]() The move will bring upgraded professional production to Zoom events. [Read More]() [Why brands must embrace responsible marketing practices]() Responsible marketing practices are necessary to build customer trust and ensure long-term success. [Read More]() Shorts What we’re reading. “When you think about a digital transformation or a business transformation, oftentimes we spend an inordinate amount of time on the technology or on the business processes, but we don’t spend enough time on the human piece. It’s great if we move the needle on the technology and the operational business process side of things. It’s not so great if the humans aren’t keeping up.” From “[Digital Technology and People in Digital Transformation]()” by Eric Kimberling. Founder and CEO, Third Stage Consulting Group. From Search Engine Land - [4 ways data analysis can help you generate new ideas and optimize your content]() - [Meta will remove targeting options for sensitive topics on January 19]() - [Google Search Console products rich result report error handling updated]() - [Google Merchant Center allows retailers to save product filters]() - [4 tips for creating visually stunning display ads]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()