🎛️ Predicting innovations in DX, e-commerce, data strategy, CTV and more

Plus, email success in 2022 [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 03, 2022 Jan 03, 2022 Good morning, Marketer, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022. There’s still a lot of uncertainty about how to adjust and learn to live with the Covid-19 pandemic and its variants. The one solution for marketers remains a digital one. What parts of the workflow have yet to be transformed and streamlined? What insights will be drawn from the data? Take a look at the many predictions for the upcoming year, and you’ll see a common thread. Whether it’s data, digital experience, e-commerce or CTV, all these areas are in a state of transition, and they have been for several years. In the thick of these transitions (from offline to online retail and back, from linear to connected TV) what marketers need to know is how best to choose from the menu of options available – what makes the most sense for your organization, and more importantly, for your customers. Of course, the story of 2022 is just beginning. Let me know which of the items in these predictions features are on your to-do list – and which ones you’ve filed for 2023, or possibly never. Email me at [cwood@thirddoormedia.com](). It would be great to hear from you and trade post-holiday greetings personally. Chris Wood,Editor [2022 Predictions: Customer Experience & Digital Experience]() And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward. [Read More]() [2022 Predictions: E-commerce everywhere]() Social commerce, shoppable ads and how e-commerce buying will evolve in the new year – and even impact offline retail. [Read More]() [4 expert tips to advertising on LinkedIn]() LinkedIn ads are an incredibly useful way to reach your target business audiences. Getting started in LinkedIn Advertising is very straightforward, but there is so much you can do to test and optimize campaigns to fully maximize results. Download this brief guide to learn 4 expert tips to help your LinkedIn Advertising campaigns. [Learn more!]() [2022 Predictions: Data strategy and privacy]() Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. [Read More]() [2022 Predictions: CTV and cross-channel advertising]() What marketers in the new year are looking to gain from increased programmatic investments. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [Email marketing will be a success story in 2022]() As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe. [Read More]() Shorts Quote of the day. “Don’t ask for this (customer) data if you don’t have the systems and programs in place to thoughtfully use it when interacting with consumers.” Nikki Baird, Vice President of Retail Innovation for Aptos From Search Engine Land - [Google Search Console products rich result report error handling updated]() - [Google Merchant Center allows retailers to save product filters]() - [4 tips for creating visually stunning display ads]() - [Google Search Console testing announcement bar]() - [Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()