🎛️ How STCHealth uses intelligent chat to help people access their immunization records

How brands can succeed in digital asset management [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 21, 2021 Dec 21, 2021 Good morning, Marketer, are you getting chatty? With more and more customers “up for grabs,” as yesterday’s Daily Brief put it, are you relying on chat technology to engage them and retain their attention? And if you’re doing it at scale, are you using chatbots? Chatbots have been with us for a while now but a lot of them still seem stuck in the primitive mode of referring you to a live agent if they’re automated dropdown list of replies doesn’t answer your question. The chatbot described in our story about STCHealth does indeed push customers through a guided workflow (or a dropdown list of replies as I like to call it). But powered by AI, it can at least refine the workflows as it gathers data. Despite advances in natural language generation, it might be quite some time before we are dealing with a chatbot that’s indistinguishable from a human agent, because that’s a chatbot that would pass the [Turing test](), described over 70 years ago, and not yet truly passed. Kim DavisEditorial Director [How STCHealth uses intelligent chat to help people access their immunization records]() STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale. [Read More]() [How brands can succeed in digital asset management]() Assessing your brand's relationship with digital technologies is foundational to campaign success. [Read More]() [Consumer research differentiates brands this holiday season]() Shopping insights reveal the “new normal” shopping trends that may be here to stay – and the tactics leading brands should implement now. [Read more]() [Why businesses are hiring taxonomists]() Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities. [Read More]() [Why running digital commerce campaigns without a CDP is running blindly]() Digital commerce has undergone a shift. With the decrease in in-person experiences, companies have realized that their digital commerce channels need to support the entire customer experience. Engaging experiences have several key characteristics. They are convenient. They are personalized. And they respect customer data privacy. This calls for a robust, sustainable and secure first-party data strategy. This guide discusses the importance of customer data platforms (CDP) in supporting that strategy. By the end, you should understand why digital commerce today demands an AI powered CDP to succeed. [Learn more.]() [Integrate announces majority investment from Audax]() The investment will help accelerate the development of the Demand Acceleration Platform. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [How live clienteling is helping Lucchese sell more cowboy boots]() Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather. [Read More]() Shorts “It finally happened. In a conversation today someone was talking about ‘crypto’ and I assumed incorrectly, at first, they were talking about cryptocurrency as opposed to cryptography. I shall now hate myself for the rest of the day.” [Phil Venables](), CISO, Google Cloud From Search Engine Land - [Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook]() - [5 ways marketers can support entry-level SEO talent]() - [Google Ads rolling out new icons more widely]() - [The ‘Vicinity Update’: Winners and losers from the November 2021 local update]() - [December 20: The latest jobs in search marketing]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()