🎛️ Marketers respond to Omicron in our Events Participation Index

Plus, what CDP Institute learned from dozens of use cases [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 17, 2021 Dec 17, 2021 Good morning, Marketer, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. It’s new, it’s improved, it’s $3.99. With prices on the rise for many goods and services, this will likely require additional messaging to cushion the blow. Probably the best approach to take is to be transparent. For instance, music fans might complain about the fees added by ticket services, but they are all listed in the order (venue fee, service fee, shipping and processing), and customers still go to the shows. Or you can introduce a wider range of price options, and put your customer in the driver’s seat. Some budget airlines took this approach by allowing customers to choose the in-air comforts they’d like to have, which they can buy a la carte. Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. We’ve also kept a close watch on how marketers are responding in our Events Participation Index. Chris Wood,Editor [Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences]() Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future. [Read More]() [What the CDP Institute learned from dozens of use cases]() An analysis of how CDP users plan to use the platforms finds that requirements differ greatly. [Read More]() [How to build trust and value privacy with a consent management platform]() When it comes to keeping up to date on global compliance, the most effective solution is to implement a consent management platform (CMP) to maintain your compliance coverage and reduce risk across all your websites, mobile applications, or even CTV applications. This e-book covers regulatory requirements, the role the tech industry plays in consent management, and best practices for setting up and leveraging a consent management platform. [Read more]() [Using intent as a unit of B2B campaign measurement]() ZoomInfo’s Hussam AlMukhtar shares his intent strategy and how it can impact B2B marketing and sales. [Read More]() [Keep your emails out of the spam folder and in front of your subscribers]() Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But many obstacles can get between you and your intended recipients. The MarTech Email Marketing Periodic Table will tell you everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. [Learn more]() [Ecommerce marketers weigh shipping hikes in 2022]() Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [Customers demand digital-style experiences in physical retail stores]() A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. [Read More]() Shorts Quote of the Day. “Virtual conferencing is a sea change and a lifestyle change. It provides many of the benefits but significantly saves time and capital. Simply mail the SWAG (and spend less because the tire-kickers won’t be grabbing handfuls of your pens!) and use a solid marketing agency to provide killer presos.” – Respondent to the Events Participation Index From Search Engine Land - [Google Search Console inaccessible for some users]() - [Chrome will show updated pricing in the tabs grid on mobile]() - [Google also had a local search update from November 30 through December 8]() - [Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences]() - [Google confirmed serving issue with Google Search results]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()