🎛️ To know your customers, ping their phones

How to drive engaging brand experiences with co-innovation [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 16, 2021 Dec 16, 2021 Good morning, Marketer, and when is it okay to be surveilled? As our story about use cases for geofencing explains, location marketing has to be tightly bonded with a respect for privacy. In other words, it needs to be consent-based. But wait, why would I give some app the right to surveil me? Well, there are lots of reasons of course. It could guide me to products and services I need, it could offer me discounts for purchases close at hand — it could save me a lot of trouble. What makes me less comfortable is the idea that it might keep a record of all my movements, and keep it indefinitely. As usual, it all comes down to trust. Do I trust this brand? Does it appear to share my values? Do I want it in my life? Marketers need to ensure that the answer to all those questions is: “Yes.” Kim DavisEditorial Director [To know your customers, ping their phones]() Use cases for privacy-sensitive geofencing. [Read More]() [How to drive engaging brand experiences with co-innovation]() Co-innovation lets marketers use their engagement tools more effectively. [Read More]() [Consumer research differentiates brands this holiday season]() Shopping insights reveal the “new normal” shopping trends that may be here to stay – and the tactics leading brands should implement now. [Read more]() [How to improve campaign quality in a digital-first world]() Without a digital-first strategy, brands will have a hard time creating high-quality campaigns. [Read More]() [4 expert tips to advertising on LinkedIn]() LinkedIn ads are an incredibly useful way to reach your target business audiences. Getting started in LinkedIn Advertising is very straightforward, but there is so much you can do to test and optimize campaigns to fully maximize results. Download this brief guide to learn 4 expert tips to help your LinkedIn Advertising campaigns. [Learn more!]() [Theorem adds creative optimization to its LinkedIn offering]() Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [The digital asset management conundrum and how to fix it]() Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution. [Read More]() Shorts What we’re reading. CX advisor Adrian Swinscoe’s [eight customer experience predictions]() for 2022. Number one, especially, which is right on the money. From Search Engine Land - [How marketers can create linkable content to drive more site traffic]() - [3 do’s and don’ts for attracting new clients]() - [You can now link Google Analytics 4 to Google Search Console]() - [YouTube to automatically link to places mentioned in videos]() - [Google Analytics vs. Google Analytics 360]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()