🎛️ Digital Asset Management and the knowledge gap: Discovery

Plus, automating decisions with real-time situational context [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 14, 2021 Dec 14, 2021 Good Marketer, Marketers, and the B2B marketing stack will be disrupted. The comment you’ll see from MarTech contributor Scott Vaughan below reflects some ideas we’ve been kicking around here all fall. B2B marketing, having undergone the ABM revolution, seems ripe for further disruption. Marketing automation isn’t going anywhere just yet — indeed, it will continue to be an important part of the B2B arsenal — but a number of factors have the potential to reduce its importance. For one thing, there’s the dramatic change in the way B2B buyers are working. Many are working remotely, in different channels, on different devices — and doing their own research. In-person meetings with sales reps are down and buyers are actively avoiding calls. And although email is still important, there really are other channels. For another thing, the value proposition of CDPs is growing from data storage and identity resolution tools to activation and execution platforms. I could, and will, say much more about this. A final hint: What’s more important, a truly engaged prospect or a qualified lead? Kim DavisEditorial Director [Digital Asset Management and the knowledge gap: Discovery]() Subject matter experts across the organization are crucial in the discovery phase of a DAM strategy. [Read More]() [Automating decisions with real-time situational context]() Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine. [Read More]() [Don't Miss "5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem"]() Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader. [There’s still time to register!]() [How leaders should act on an agile marketing team]() Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows. [Read More]() [Does your organization need an identity resolution platform?]() While these platforms can help marketers track customers across devices, ask these important questions first before starting the buying process. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() Grab your free MarTech pass now to start exploring time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them. [Start discovering now]() [Amobee expands partnership with CPG analytics and intelligence provider]() Amobee and IRI offer CPG retailers a way to leverage their purchase and loyalty data in the bid decisioning process. [Read More]() Shorts B2B marketing is getting disrupted. GTM advisor Scott Vaughan writes: “Marketing Automation as the center of the Marketing/Revenue world to generate leads was a critical and powerful launching point for B2B Marketing relevance and to get a seat at the table. But the buying and selling process has changed, external buyer and internal CXO expectations are different, Marketing leaders are gaining confidence via experience, and data and technology models are more advanced to move to a more precision, data- and buyer-driven approach. NOTE: ABM/X can be part of it but it is NOT the strategy.” [Read more here](). From Search Engine Land - [4 elements that help create compelling SEO content]() - [Google issue sent Search Console redirect error notifications; Google will fix issue]() - [Google Posts open to hotels for update notices but not promotions]() - [December 13: The latest jobs in search marketing]() - [Google Ads refreshes custom columns UI and adds new metrics]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()