🎛️ Multicultural curation is the future in marketing and advertising

Brand familiarity drives social commerce [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 13, 2021 Dec 13, 2021 Good morning, Marketer, and do you realize we’re living in the Matrix? Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation (see below) we explored his notion that the Matrix is here and now. “This is just the beginning of it — the IRL and the URL colliding. The pandemic pushed us into it. The way we spend so much time together is in this Google hangout and Zoom world. I can have this place of super-isolation that I’ve had to be in for a long time and still let my mind go free. As human beings we are now starting to tap into the full potential of where reality and fantasy will start to collide.” As long as I get to wear one of those black Neo trench coats, I’m all for it. Kim DavisEditorial Director [Multicultural curation is the future in marketing and advertising]() Brandon Rochon on why moving culture is more fullfilling than just selling product. [Read More]() [Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes]() The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September. [Read More]() [3 lessons for creating a more unified customer experience]() As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. [Read more]() [Brand familiarity drives social commerce]() Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social. [Read More]() [Webinar Tomorrow: 5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem]() Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader. [RSVP Today!]() [Criteo negotiating to acquire IPONWEB]() The commerce and media platform adds significant adtech capabilities. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() Grab your free MarTech pass now to start exploring time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them. [Start discovering now]() [MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist]() This new resource gives marketers insights into the building blocks for good campaigns. [Read More]() Shorts Quote of the day. “If you think the misalignment between Sales and Marketing is rough … then you should be TERRIFIED by the misalignment between Sales Ops and Marketing Ops in those co’s.” [M.H. Lines](), CEO, Stack Moxie From Search Engine Land - [Google Ads refreshes custom columns UI and adds new metrics]() - [Exclusive: The most popular Yelp search filters]() - [Ads Creative Studio’s Asset Library is coming to Google Ads]() - [Google rolling out new map and local interface in search]() - [Google News performance report updated for accuracy, expect impression reductions]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()