🎛️ InMobi CEO bullish about prospects for independents in the advertising space

How to build a successful marketing technology roadmap [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 08, 2021 Dec 08, 2021 Good morning, Marketer, and are one-on-one meetings back? I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). But dealing with one-on-one or two-on-one meetings seems a lot simpler. Of course, it does mean a degree of trust about vaccination; I haven’t — yet — been in a meeting where proof is demanded. Courtesy leads to everyone mumbling, “Of course, I’m vaccinated,” and “Me too.” Those small scale meetings are starting to happen. For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office. No, we’re not back to normal. But glimmers of normalcy are welcome. Kim DavisEditorial Director [InMobi CEO bullish about prospects for independents in the advertising space]() Abhay Singal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation. [Read More]() [8 questions to ask marketing work management vendors during the demo]() Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. [Read More]() [How to align your tech stack with your organization]() Aligning your tech stack with your organization is essential. As an operations expert, you know that acquiring technology that isn’t a good fit for your use case or the people who need it is a recipe for shelfware nobody uses. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. [Read more]() [How to build a successful marketing technology roadmap]() Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. [Read More]() [How can we, as marketers, enable sales to do their job better? Let our experts show you.]() Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader. [RSVP Today!]() [Lytics adds cloud data connection feature to improve ad targeting]() Marketers will be able to create create custom audiences for many advertising platforms. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() Grab your free MarTech pass now to start exploring time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them. [Start discovering now]() [AppsFlyer announces new Privacy Cloud]() Emerging technology allows data to be computed while remaining encrypted end-to-end. [Read More]() Shorts - The future of work: Global consultancy Publicis Sapient moves towards global remote working with “[Work Your World](),” a new policy that allows employees to work in any country where the group is present. Initially it allows this only up to six weeks per year. But are we headed towards nomadic workforces? - Quote of the day. “Marketing technology ≠marketing strategy. Marketing technology can only scale marketing strategy. Trash in, trash out; if your campaign is crappy, it will just be crappy on a larger scale.” [Sara McNamara](), Senior Manager, Marketing Operations, Slack From Search Engine Land - [Google Ads brings image extensions to desktop devices]() - [Microsoft Advertising now supports Spanish language ads in the US]() - [9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says]() - [Bing now lets you search local stores]() - [Google rolling out new Top stories design on desktop]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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