🎛️ Maximize your MOPs resources peak times

Plus, what it means to be an empowered marketer [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 07, 2021 Dec 07, 2021 Good morning, Marketer, and back to basics with operations Something a little different from marketing operations agency Perkuto this week (see below); a guide to the key points to consider when your MOPs organization is under stress. Interestingly, as author Lindsay DiLemmo points out, much the same points need to be considered when you’re confronting a slowdown. This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. In both cases, it was back to the ABM basics — prioritizing key accounts, whether to serve their growing needs or to preserve them as customers until the good times come around again. Kim DavisEditorial Director [MOPs Rundown: Maximize your resources during a time of peak capacity]() Here are some actionable best practices if you're facing crunch time — or a slow down. [Read More]() [What it means to be an empowered marketer in today’s digital landscape]() How marketers can empower their operations in a digital-first landscape. [Read More]() [Consumer research differentiates brands this holiday season]() Shopping insights reveal the “new normal” shopping trends that may be here to stay – and the tactics leading brands should implement now. [Read more]() [How to build feedback into your agile marketing workflow]() It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows. [Read More]() [Keep your emails out of the spam folder and in front of your subscribers]() Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But many obstacles can get between you and your intended recipients. The MarTech Email Marketing Periodic Table will tell you everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. [Learn more]() [MNTN launches Creative-as-a-Subscription]() The marketing platform for connected TV aims to simplify the ad process. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() [Email deserves your respect]() Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power. [Read More]() Shorts - What we’re reading. [10 books to gift a marketer this holiday season]() (from LinkedIn Marketing Solutions). - The future of work. “Forrester is shifting to an ‘Anywhere Work’ model which gives employees the flexibility to work where it makes sense for them—in the office, at home or somewhere in between. It empowers employees, drives employee engagement and ultimately produces better customer outcomes.” [Shweta Argawal](), Director, Global Corporate Communications, Forrester From Search Engine Land - [Microsoft adds simple default browser change option after receiving criticism]() - [Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business]() - [Google Ads updated political content policies]() - [5 ways to promote inclusion in your marketing organization]() - [Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()