🎛️ Why empathy is the key to successful customer engagement

Transforming your organization to activate customer data [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 06, 2021 Dec 06, 2021 Good morning, Marketer, and who would make predictions? The prediction business is not a good one to be in right now. Take last week’s November job report, which showed far fewer jobs added than forecast, while at the same time (based on a different survey) unemployment fell. If anyone guessed that correctly, I missed it. Alternatively, take a look at in-person events. Large-scale events require a lot of advance planning — not least booking a suitable venue. But who can see months ahead right now? Salesforce scheduled a one-day Dreamforce at the Javits Center in Manhattan this coming Thursday long before anyone had ever heard the word Omicron. Protocol for attending the event has been changing almost daily with stringent requirements for negative tests and there must be a serious chance of it being canceled — like a couple of days out. Salesforce can absorb the shock, but events planners with tighter resources can be forgiven for being nervous and confused. I hope, of course, the event can go ahead safely. Kim DavisEditorial Director [Why empathy is the key to successful customer engagement]() How brands can win over customers with empathy. [Read More]() [Transforming your organization to activate customer data]() Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve. [Read More]() [Why on-site search is the best investment you’ll make in 2022]() With the overabundance of information overloading your customers and prospects, it becomes difficult for them to find a trustworthy source of information. The solution is more than positioning your brand as the expert in your niche by creating content and reaping the rewards. It is optimizing your content for organic, paid traffic and site search that converts. [Read more]() [Pega combines customer journeys with AI-driven next-best-actions]() Next-best-action customer journeys seeks to give marketers oversight without constraining the AI. [Read More]() [Webinar: 5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem]() Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader. [RSVP Today!]() [IAS announces enhancements to Context Control]() Contextual segments represent a way of targeting audiences which is not reliant on identities. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() [How live clienteling is helping Lucchese sell more cowboy boots]() Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather. [Read More]() Shorts Quote of the day. “One of the most underrated skills as a marketer. It’s not Facebook ads. It’s not technical skills. It’s UNLEARNING. ‘We have always done it this way’ kills marketing.” [Daniel Murray](), Senior Manager Marketing Operations, ServiceTitan From Search Engine Land - [Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations]() - [Google Ads ditches campaign drafts in updated experiments page]() - [Google confirms a bug with Google Ads Editor image uploads]() - [3 tactics to improve CTAs for increased relevance and conversions]() - [When Google’s title change goes wrong]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()