🎛️ Jana Partners slams Zendesk's proposed Momentive acquisition

Plus, Uber OOH goes programmatic with Vistar Media [View in browser]( | [Share]() [Martech: Martech is Marketing]() Dec 03, 2021 Dec 03, 2021 Good morning, Marketer, the dividing lines are shifting in digital marketing strategy, and especially in advertising. Some lines are vanishing. It used to be that DTC brands were heavy on digital, and big CPG brands unloaded their budgets on television. Now consumers are streaming TV everywhere, and companies of all sizes can test social commerce functions on major social platforms to catch high-intent customers closer to the sale. After all, the customer could be viewing the content while in line at a brick-and-mortar checkout, or waiting for their partner who’s in a fitting room. Just this summer, [I was discussing DTC strategy]() with Extreme Reach CMO Melinda McLaughlin. It made sense when she told me that DTC brands like to optimize campaigns in real-time, and might stay clear of CTV. But what if CTV got more connected with brands and contextual ads within the programs? Then, a classic movie fan watching E.T. the Extraterrestrial on-demand would be just another real-time lever in the omnichannel campaign for a DTC nostalgia shop or second-hand clothes store, or for a marketer on the Reese’s Pieces team. Chris Wood,Editor [Jana Partners slams Zendesk’s proposed Momentive acquisition]() Zendesk investors launch a savage public attack on the deal. [Read More]() [Uber OOH selects Vistar Media as SSP programmatic partner]() Marketers will have access to over 3,000 cartop screens in major U.S. markets. [Read More]() [Webinar: 5 Ways to Fix the Trillion-Dollar Marketing & Sales Misalignment Problem]() Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided. Join our experts for this webinar and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader. [RSVP Today!]() [FuboTV acquires AI vision platform Edisn.ai]() With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce. [Read More]() [Discover dozens of time-saving, profit-boosting solutions... all for free]() More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free. [Start discovering now]() [How ABM strategies bring marketing and sales together]() ABM strategies can help bridge the marketing and sales divide through personalization. [Read More]() [Use this assessment to gauge team alignment with agile marketing values]() This survey will help you to find out how they feel your company is currently doing in relation to these principles. [Read More]() From Search Engine Land - [3 tactics to improve CTAs for increased relevance and conversions]() - [When Google’s title change goes wrong]() - [Google Search lets you see if a doctor or healthcare facility takes your insurance]() - [Google adds PrestaShop to list of e-commerce integrations]() - [Google December 2021 product reviews update is rolling out now]() Know someone who would like this newsletter as much as you? Copy and paste this link to start sharing: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2021 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()